June 17, 2015 09:00 ET

Social Media Influencer Calvin Lee Joins Modulates Advisory Board

Video Affiliate Platform Modulates Adds Esteemed Brand Expert to Board

SANTA MONICA, CA--(Marketwired - Jun 17, 2015) - Modulates, the video ecosystem that lets websites monetize their video content, is proud to announce the addition of Calvin Lee to their advisory board. Lee is a noted expert and brand strategist, with his work featured in over 15 design books.

"Modulates is at the forefront of social media, and we're pleased to have Calvin Lee bring his expertise to our board," said Modulates' Nouriel Gino Yazdinian. "As a Twitter and social media expert, he understands how our ecosystem and content providers need to harness social media to get attention for their brands."

Mr. Lee founded Mayhem Studios in 2001, and has grown the company into an award-winning hub of social media and branding destination. Mr. Lee has been featured in several publications including The Huffington Post, Wired, and Mashable. He often works as Brand Advocate for international corporations helping them guide their message, with clients including Sony, Verizon and Microsoft. Mr. Lee was featured as a social influencer case study in the book Return on Influence, and is regularly recognized as one of the industry's preeminent experts. The culmination of his talent, drive, and knowledge make him a worthwhile addition to Modulates.

Modulates allows video advertisers to gain traffic, visibility, branding sales by promoting their services on the company's video platform. Video creators can use Modulates to monetize their work, grow their audience, and distribute their content through the social media networks with their own unique brand.

The video affiliate marketing industry is a $50 billion dollar space, and Modulates is poised as one of the leaders of this expanding field.

Mr. Lee joins other brand identity and marketing experts on the advisory board, which includes members such as Alex Sandel, Packard Bell's former founder, and Geno Prussakov, the founder of the world's first conference on affiliate marketing, Affiliate Management Days. The board is currently full of leaders and innovative thinkers in the fields of technology, law, finance, and business, and the addition of Mr. Lee shows the innovation Modulates operates with as the industry leader in video affiliate marketing.

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