Syncapse Corp.

Syncapse Corp.

February 24, 2011 08:01 ET

Social Media Innovator Syncapse Corp. Scores $25 Million Investment

New Investor ABS Capital Partners Attracted to Combination of Technology and Strategic Services Addressing Large Enterprise Needs

TORONTO, ONTARIO and NEW YORK, NEW YORK--(Marketwire - Feb. 24, 2011) - Syncapse Corp. ("Syncapse" or the "Company"), a provider of cloud-based software and strategic services to help enterprises build, manage and measure their social media presence, today announced that ABS Capital Partners, a leading growth equity investor has committed to invest $25 million in the Company; $20 million of which has already closed. ABS Capital is the Company's first institutional investor. Syncapse will use the funds to invest in sales, marketing, and product development for the Syncapse Platform™. As a result of the financing, ABS Capital General Partners Ralph Terkowitz and Deric Emry will join Syncape's board of directors.

"Syncapse provides a unique experience because we equip large global enterprises with a Platform and analytics to standardize, scale and measure their entire social media presence," said founder and CEO Michael Scissons. "This investment will allow us to continue to expand services for our clients and further develop pioneering technologies that meet the needs of leading brands and their marketing teams."

Because social networks were designed for posting by individuals, they do not offer the management tools necessary to support the workflow or publishing requirements of a global enterprise. The Syncapse Platform combines social media publishing, customized workflow, content management and analytics. The Company's professional services and agency relationships complement the Platform, creating a full service social media management offering. In October 2010, the Company added David Nelson-Gal as its Chief Product Officer to lead its team developing new products around the Platform. David has led many teams in content, community, mobility and systems solutions for enterprises for over 25 years. He has also held executive positions at numerous global technology companies, most notably Sun Microsystems and Interwoven.

"Syncapse provides the entire package of technology and services, which is important to global brands. They are quickly recognizing that social media is not merely a trend, but an area where consumers and businesses alike are spending a large part of their time," said Ralph Terkowitz of ABS Capital. "As we spoke to the Company's customers and industry leaders, it became clear that Syncapse offers the leading solution for large enterprises."

Syncapse's suite of enterprise solutions helps organizations such as BlackBerry®, Electronic Arts and others effectively manage and scale their social media marketing efforts across disparate social media channels like Facebook, Twitter, Orkut, YouTube, WordPress and MovableType. The Platform connects enterprises with millions of consumers worldwide, enabling corporations to create and maintain meaningful and mutually beneficial relationships with their customers. Syncapse also delivers critical analytics that enable chief marketing officers to measure their return on investment in social media marketing.

RBC Capital Markets acted as the sole placement agent to the Company for this Offering.

About Syncapse Corp.

Founded in 2007, Syncapse Corp. has quickly become a global technology leader in social media management by delivering solutions that empower brands and agencies to build, manage and measure their digital customer relationships. A member of Facebook's Preferred Developer Consultant program, the Syncapse Platform™ has connected brands with millions of consumers globally, delivered tens of millions of dollars in earned media value and has been recognized as one of the top social technology providers for brand marketers. In 2010, Syncapse was named to the ranking of PROFIT Magazine's HOT 50 Emerging Growth Companies, a member of Deloitte's Tech Fast 50 Companies-to-Watch, winner in the Emerging Entrepreneur category in the Ernst & Young Entrepreneur of the Year® Awards and one of North America's 50 Most Engaged Workplaces. Syncapse employs 150 passionate social technology practitioners in Toronto, New York, London and Portland. To learn more visit www.syncapse.com.

About ABS Capital Partners

ABS Capital Partners is a growth equity firm investing in the very best late-stage growth companies, partnering with CEOs to create a bridge to the next critical stage of success. Whether success is defined as a winning IPO like American Public Education, Neustar and Rosetta Stone or a rewarding sale such as US Labs, Course Advisor and Advanced Disposal, ABS Capital's financial backing and active partnership supports the CEO in tackling the challenges of rapid growth and creating significant long-term value.

Our partners are highly experienced at working with growth companies—each having spent between one and three decades in their industry as C-level executives, investment bankers and investors. Our practical, down-to-earth approach enables a strong partnership to determine and achieve well-defined goals. Our extensive network of resources delivers vital industry connections to our portfolio companies enabling them to capitalize on their competitive advantage.

ABS Capital Partners specializes in four growth sectors—business services, health care, media and communications and technology. With over $2 billion raised since inception, including $420 million in our latest fund, ABS Capital continues to build on its strong reputation for teaming with market leaders to deliver strong returns to investors.

For more information, please visit www.abscapital.com.

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