Reality Digital

Reality Digital

September 09, 2010 12:00 ET

Social Media is a Vital Asset for Startups says Reality Digital

SAN FRANCISCO, CALIFORNIA--(Marketwire - Sept. 9, 2010) - Social media has become a major component of the initial marketing of startups, and must be undertaken as early as possible to maximise brand exposure according to Reality Digital, a leading provider of online community software for brands and businesses.

Social media facilitates significant visibility when used in the best possible way. Social media has become a global market, with the number of users rising at a daily rate. Recent figures confirm how popular the medium is – over 500million active Facebook users, coupled with 65 million tweets and two billion YouTube videos watched each day. With so much activity conducted on a daily basis, social media is clearly key to developing brand awareness and an online community at a rapid pace.

One of the biggest factors is that these sites are free to use. This opens up the profiles to people from all walks of life, thereby offering the brand a suitable base from which to target potential customers they may not usually come into contact with. Through using suitable content, it is easy for brand exposure to increase at an alarming rate. Social media users will be more than keen to share information with their friends through these sites, and interesting content is likely to compel followers to share.

Likewise, social networking can also go a long way towards befriending bloggers. Interesting pages and applications are likely to be shared and promoted by bloggers, who will be keen to post content that encourages their own readership to subscribe and return. Constant updates with informative and interesting content will ensure renewed interest from bloggers, who will be more than willing to share if it suits their audience. With the potential for information to spread at such a fast pace, startups must ensure they use social networks to engage with a host of potential key influencers in the online world.

Robert Proctor, Head of EMEA for Reality Digital, said: "Social media is a great opportunity for startups to begin promoting themselves to a wide variety of internet users. Social networking is an integral aspect of many peoples' daily lives, and a well-constructed social media strategy will encourage continued interest from social networkers. While a brand can set up its own pages from scratch, the use of dedicated social networking software can maximise the engagement potential of a social media presence."

The Reality Digital Opus™ is a social media platform designed to help brands communicate with their customer base through social media in the most effective way possible. The platform is highly flexible, allowing the brand to style itself as it wishes to help maximise exposure within social networking sites.

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