Sony Ericsson

Sony Ericsson

December 06, 2010 09:03 ET

Social Media is an Ideal Platform for Brands to Use Applications for Interactivity, Says Sony Ericsson

LONDON, UNITED KINGDOM--(Marketwire - Dec. 6, 2010) - Social media is an ideal platform for brands to use applications in order to interact with consumers, says Sony Ericsson. Social networking sites, such as Facebook, allow brands to connect with their fans and using applications within a Facebook page creates a reason to keep returning to the page, which in turn can encourage brand loyalty.

Brands use apps in many different ways to interact with consumers. They range from polls to coupons to video channels. Some brands create applications that mirror TV campaigns or that give fans an opportunity to create their own unique versions of the product that the company offers.

Competition applications challenge fans to enter to win prizes such as mobile phones, as featured in Sony Ericsson's Mini Magic Facebook contest. These apps increase interaction and create engagement between brands and fans. By creating interactive applications, the brand is in the forefront of the consumer's visibility and prizes incentivise fans to become regular visitors to the social media page.

Social networking sites allow users to express themselves with their profile image. Sony Ericsson's Mini Magic Facebook avatar app, which is hosted alongside the photograph competition, is a unique way to create a new profile image that can be shared with friends. By using the avatar maker, users can create different images of themselves to suit any mood and also miniaturise and tag friends in each picture. 

Ben Padley, Head of Digital and CRM for Sony Ericsson, said: "We're excited to feature the Mini Magic application as part of the Sony Ericsson Facebook page. This campaign ties in with the Xperia™ X10 mini winning EISA mobile phone of the year 2010 - 2011 and celebrates all things mini. We've already seen some really creative photos of 'mini things' from Facebook users around the world."

The Mini Magic application that includes a photo contest and avatar maker is now available on the Official Global Sony Ericsson Facebook page. For more information visit www.facebook.com/sonyericsson or www.sonyericsson.com.

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