CALIFORNIA--(Marketwire - March 22, 2010) - The use of social media as a method
of influencing public perception and opinion should be a key part of any
brand's marketing strategy according to Reality Digital, the leading provider
community software for
brands and businesses.
The consumer to
consumer interaction afforded by social networks has grown to become an
instrumental mechanic in the modern marketers' arsenal when it comes to online
marketing. The ability of social networks to facilitate the mass spreading of
news and messages means that an online presence now needs to be much more than
just a constant output of content, with engagement and response in real time
becoming key factors in ensuring that any brand related content that is spread
now demand a much more engaging brand experience when it comes to social media,
and when done well, social media marketing can have an immense impact on online
reputation. Social media is a great mechanic for creating a degree of trust
between the brand and its consumers, and the visibility afforded by it, and the
ability for brands to forge extensive online communities, means that such engagement
is increasingly likely to be noticed.
Head of EMEA for Reality Digital, said: "A social media presence plays a major
role in the influencing of consumers' perceptions of a brand or business. At
one end of the scale, in a time of crisis, constant communication in real time
can prevent misinformation from spreading, and can aid in reassuring consumers
that they are being listened too and considered.
"At the other end,
the online presence may serve to make consumers feel valued by highlighting
them, or to engage with them through brand incentives or promotions."
Reality Digital is
the leading provider of social
networking software for brands and businesses,
providing them with the technological means to incorporate social media
functionality into their existing marketing framework. Reality Digital's Opus
platform can be used to either implement an entire social network from scratch,
or to incorporate specific aspects of social media into an already established
The software's HD video platform
allows brands to make the most from their
video marketing efforts too, incorporating content from one of the most popular
forms of online media.
information, please visit realitydigital.com.