Reality Digital

Reality Digital

March 22, 2010 12:47 ET

"Social Media Is the Key to Influencing Public Opinion" Says Reality Digital

SAN FRANCISCO, CALIFORNIA--(Marketwire - March 22, 2010) - The use of social media as a method of influencing public perception and opinion should be a key part of any brand's marketing strategy according to Reality Digital, the leading provider of online community software for brands and businesses.

The consumer to consumer interaction afforded by social networks has grown to become an instrumental mechanic in the modern marketers' arsenal when it comes to online marketing. The ability of social networks to facilitate the mass spreading of news and messages means that an online presence now needs to be much more than just a constant output of content, with engagement and response in real time becoming key factors in ensuring that any brand related content that is spread is positive.

Modern consumers now demand a much more engaging brand experience when it comes to social media, and when done well, social media marketing can have an immense impact on online reputation. Social media is a great mechanic for creating a degree of trust between the brand and its consumers, and the visibility afforded by it, and the ability for brands to forge extensive online communities, means that such engagement is increasingly likely to be noticed.

Robert Proctor, Head of EMEA for Reality Digital, said: "A social media presence plays a major role in the influencing of consumers' perceptions of a brand or business. At one end of the scale, in a time of crisis, constant communication in real time can prevent misinformation from spreading, and can aid in reassuring consumers that they are being listened too and considered.

"At the other end, the online presence may serve to make consumers feel valued by highlighting them, or to engage with them through brand incentives or promotions."

Reality Digital is the leading provider of social networking software for brands and businesses, providing them with the technological means to incorporate social media functionality into their existing marketing framework. Reality Digital's Opus platform can be used to either implement an entire social network from scratch, or to incorporate specific aspects of social media into an already established domain.

The software's HD video platform allows brands to make the most from their video marketing efforts too, incorporating content from one of the most popular forms of online media.

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