SOURCE: InsideView


November 18, 2009 07:59 ET

Social Media Key to Better Sales

InsideView to Host Panel at Dreamforce '09,'s User and Developer Conference, on Breakthrough Sales Productivity and Performance Secrets

SAN FRANCISCO, CA--(Marketwire - November 18, 2009) - Dreamforce Conference -- Why is a LinkedIn update crucial to closing a big sale? How can a single tweet offer a new lead? And how does Salesforce CRM capture it? Find out at Dreamforce '09,'s user and developer conference, which kicks off today in San Francisco. InsideView invites businesses to attend its exciting sales productivity session to learn about the groundbreaking ways that companies are leveraging social media within their Salesforce CRM to drive higher volume, higher value and higher velocity sales.

As thousands of attendees gather to explore the innovations taking place in cloud computing, leading companies such as SuccessFactors and IntraLinks will discuss their success deploying InsideView's award-winning sales intelligence application, SalesView, and the results they have seen upon harnessing the information on the social Web from directly within their Salesforce CRM deployment to improve prospecting effectiveness, close-rates and more.

"Our sales team has seen the amount of information available about their prospects explode, and it's a huge challenge to keep up," said Alex Saleh, VP of global sales operations at SuccessFactors. "We look forward to exploring this topic with the community, and talking about the ways sales professionals can harness social intelligence to move the needle forward."

"Today, the success of a CRM solution requires more than just quality data and detailed reporting," said Phil Rowlinson, VP of Global Sales Operations for IntraLinks. "Intelligence solutions like InsideView give sales a critical advantage as they quickly and intelligently connect with decision makers through direct-to-desktop account information and integration with social/professional networking solutions."

SalesView discovers sales opportunities across both traditional editorial sources and social media. It presents this relevant intelligence natively within Salesforce CRM to maximize sales team productivity and accelerate sales cycles -- delivering accurate, relevant and timely business insights directly to sales reps. SalesView is frequently the highest-rated and most popular download at the AppExchange and was named the best Sales Intelligence application of 2008.

"We are excited to share SalesView's customer success stories with the community," said Umberto Milletti, CEO and co-founder, InsideView. "Attendees can learn how to strengthen their position to become a market leader through improving how sales teams can harness the capabilities of Salesforce CRM to meet the burgeoning opportunities in the social Web to improve their bottom line."

The Dreamforce session, "How to Tap into Social Media to Drive Sales Results," takes place at 3:30pm PST on Wednesday, Nov. 18 at the Moscone Center's West Mezzanine area. Stop by and find out how SalesView can power your Salesforce CRM full speed ahead.

About SuccessFactors, Inc.

SuccessFactors is the global leader in Business Execution Software. The SuccessFactors Business Execution Suite improves business alignment and people performance to drive breakthrough results for companies of all sizes. More than 5 million users and 2,800 companies leverage SuccessFactors every day. To learn more, visit:

About IntraLinks

IntraLinks provides on-demand solutions for businesses to securely collaborate, communicate and exchange critical information inside and outside the enterprise. For more than a decade, 750,000 professionals from more than 90,000 organizations have relied on IntraLinks to accelerate workflow, optimize business processes and realize new profit potential. IntraLinks counts 800 of the Fortune 1000 as clients, including AstraZeneca Pharmaceuticals LP, Bank of America, Deutsche Bank and the FDIC. For more information, visit

About InsideView

InsideView is a Sales 2.0 leader, bringing intelligence gained from social media and traditional editorial sources to the enterprise to increase sales productivity and velocity. InsideView's award-winning sales intelligence solution, SalesView, continuously aggregates and analyzes relevant executive and corporate data from thousands of content sources to uncover new sales opportunities. SalesView delivers this intelligence natively within CRMs and mobile devices for optimum usability. The San Francisco-headquartered company was founded in 2005 and is venture-backed by Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse Capital Partners. InsideView's products are used by more than 21,000 sales professionals and 2,000 companies worldwide, including Adobe, BMC, CapGemini, IBM, Polycom, and VMWare. InsideView's CRM partners include, SugarCRM, NetSuite, Microsoft, and Oracle. For more information, visit

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