SOURCE: Awareness, Inc.

Awareness Social Media Marketing

February 17, 2011 10:39 ET

Social Media Management Tool Launches in Europe

Awareness Social Marketing Hub, the Leading Social Media Management Tool, Licensed to Internet Consultancy and Technology Company Auros

BRISTOL, UNITED KINGDOM--(Marketwire - February 17, 2011) - The Awareness Social Marketing Hub has been licensed to Bristol-based internet consultancy and technology company Auros, who will market, sell and support the social media management tool in the EMEA region. The Hub, which is created, developed and sold in the United States by Awareness Inc., is already used by some of the world's largest companies including Sony, Best Buy and UK-based retailer, ASOS.

The Awareness Social Marketing Hub is a leading social marketing management solution giving marketers the power to publish, manage, measure and engage with activities across social media channels including Facebook, Twitter, WordPress, Foursquare, Slideshare, Flickr and YouTube. It includes a range of key features designed for businesses of all sizes, including:

  • Conversation dashboard -- displays real-time, intuitive views of social content, combined with the ability to post and moderate content from every network within the Hub.
  • Deep social profiling -- collects publically available information for every social user. The Hub records all interactions for individual users, as well as sentiment and activity trends.
  • Enhanced workflow -- allows marketing teams of all sizes to work together and centralise all social marketing related tasks and activities. The Hub adapts to organisational needs by enabling administrators to grant user access to particular parts of the Hub, manage approval flows and set per-channel permissions.
  • Sophisticated task management -- enables the creation of tasks for common social marketing activities like content review, content creation and end-user follow-up.
  • Calendar for tasks and content -- provides a centralised view of all previous and upcoming tasks and content.

Auros, the internet consultancy and technology company, has rights to market and sell the Hub in EMEA. Dominic Mills, Managing Director at Auros said: "The Awareness Social Marketing Hub is already being used by some of the world's biggest brands to give them better control over their social marketing activities. As consumer adoption of social media increases, brands of all sizes need technologies that can help them create, distribute and manage content on social channels. The Hub is a feature-rich social media management tool that perfectly fulfills this need, backed up by high-quality training, support and consultancy to ensure it meets the need of the specific company."

Mike Lewis, Vice President of Sales & Marketing at Awareness Inc., said: "We have noticed a sharp increase in demand for our product in European markets, especially in the UK. To meet this demand we looked for a partner who has extensive knowledge of the EMEA market as well as the social media domain expertise and knowledge to market and sell the tool. After reviewing multiple partner opportunities, it became clear that Auros was a perfect fit and we are confident the solution will enjoy the same level of success in Europe that it has had to date in North America."

The Hub is available immediately from Auros with an initial UK price of £250 per month. For more information visit, follow us on Twitter @Awareness_UK or call Robin Smith at Auros on +44 (0) 117 946 6800.

About Awareness
The Awareness Social Marketing Hub allows marketers to engage with customers, build their brand, and increase revenues across the social web. Built upon Awareness' deep expertise powering the social media strategies of over 200 brands including Sony, and AIRMiles, the Awareness Social Marketing Hub helps marketers publish, manage, and measure their marketing activities across key social media channels, and engage with users around that content. The Hub supports the most important social marketing channels in use by businesses today, including foursquare, WordPress, Facebook, Twitter, YouTube, Flickr, SlideShare and branded online communities. For more information and to request a demo, please visit:

Backed by NorthBridge Venture Partners, Awareness, founded in 2000, is based in Burlington, Massachusetts.

About Auros
Auros, the internet consultancy and technology company, creates inspiring internet strategies and builds technology solutions across content, commerce, analytics, social and search. We help clients achieve measurable business benefits.

More than 130 organisations across the commercial, public and not-for-profit sectors rely on Auros for advice and implementation expertise in relation to internet technologies. These clients include The British Heart Foundation, Emap, Virgin Media and a wide range of central and local government organisations, including education, health and emergency services. For more information about Auros, please visit

Auros is privately owned, founded in 2001 and is based in Bristol, UK.

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