SOURCE: SHIFT Communications

SHIFT Communications

February 11, 2009 07:30 ET

Social Media Marketing E-Book From PR Agency SHIFT Communications Offers Rapid Ramp Up for Marketers

BOSTON, MA and SAN FRANCISCO, CA--(Marketwire - February 11, 2009) -


  • A free e-book on Social Media Marketing techniques was released this week by Todd Defren, a principal of SHIFT Communications and popular PR blogger at PR-Squared.

  • Defren is widely hailed for the invention of the Social Media News Release and Social Media Newsroom templates adopted by brands as diverse as Cisco, Electrolux, etc. He was recently named as one of the PR industry's "40 Under 40" for his contributions and influence in the merging of Social Media and Public Relations.

  • The e-book, "Brink: A Social Media Guide from the Edge," contains 5 years' worth of Defren's best thinking on Social Media principles and tactics. The content will be of value to both Social Media novices as well as veterans looking for new tricks of the trade.


  • "The world of Public Relations has undergone a seismic shift in the past 5 years, and marketers are only now beginning to grasp the ramifications of the fundamental changes now underway. 'Brink' is a guidebook that covers everything from basic principles to advanced tactics."

  • -- (Todd Defren, principal at SHIFT Communications -- click here for Defren's LinkedIn profile)

Please contact Parry Headrick to arrange an interview and/or for additional quotes.


SHIFT Communications is an award-winning, privately-held national public relations firm that has represented some of the best-known enterprise and consumer technology brands, including Akamai, Canadian Club, Quantum, RealNetworks, Yelp, Johnson & Johnson and H&R Block. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 100+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit

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