Canadian Marketing Association - Calgary

Canadian Marketing Association - Calgary

September 16, 2009 12:16 ET

Social Media Marketing Expert Comes to Calgary

Prominent author, speaker, and marketing consultant Darren Barefoot to speak to marketers on "The Seven Deadly Sins of Social Media Marketing"

CALGARY, ALBERTA--(Marketwire - Sept. 16, 2009) - The Canadian Marketing Association, Calgary Chapter (CMA Calgary) will host a luncheon event "The Seven Deadly Sins of Social Media Marketing" featuring prominent author, speaker, and marketing consultant Darren Barefoot on Wednesday September 30, 2009 at the Fairmont Palliser Hotel.

Barefoot, co-author of social media marketing eBook "Friends With Benefits" (soon to be available in hardcopy) will discuss real-world case studies and entertaining stories illustrating his seven deadly sins of marketing in the social web, giving you the fundamentals of how to utilize social media to your benefit.

Attendees will learn from the painful experience of others to avoid online marketing pitfalls and implement best practices when working with social media. By applying the wisdom gained from this session, attendees will fool-proof their online & social media marketing campaigns and almost certainly avoid becoming the laughing stock of the web.

"Marketing in the social web isn't rocket science, but it can be quite nuanced," says Barefoot. "Until you come to grasp the subtleties of responsibly doing business on channels like Twitter and Facebook, you can feel a little like an awkward high school freshman. The trick is not to commit social media faux pas and seriously damage your brand--the web has a long, long memory."

Marketers, communicators, public relations practitioners and advertisers should attend this session to learn how to avoid social media faux pas and campaign killers.


Who: Darren Barefoot, Capulet Communications speaks to CMA Calgary

What: The Seven Deadly Sins of Social Media Marketing

Where: Fairmont Palliser Hotel, Calgary

When: September 30, 2009 11:30 AM

Why: Learn social media marketing


About the Canadian Marketing Association, Calgary Chapter (CMA Calgary)

The Calgary CMA is a not-for-profit industry association that supports the advertising, media, and marketing community in Calgary. As the pre-eminent marketing association in Western Canada, we showcase the best practices in marketing by creating a community that fosters knowledge and sets the tone for marketing expertise. CMA Calgary showcases emerging best practices in marketing, in part by facilitating marketing-related business opportunities and world-class events.

Visit for more information about marketing in Calgary and upcoming events.

About Darren Barefoot

Darren is a writer, marketer and technologist. He's spent the last decade working for software companies in Canada and Europe. He regularly speaks at events about marketing and Web 2.0.

Before starting Capulet Communications (, he spent two years in Dublin, Ireland as a technology evangelist for Cape Clear Software. Previously, Darren was Manager of Technical Communication at MPS, and has consulted for EA Sports, Radical Entertainment and sundry start-ups in Canada and Ireland. Darren maintains a personal weblog at His forthcoming book "Friends With Benefits", co-authored with Capulet partner Julie Szabo, will be available in hardcopy in November 2009.

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