SOURCE: Awareness, Inc.

Awareness, Inc.

July 11, 2011 08:00 ET

Social Media Marketing Reporting Insights Available With the Social Intelligence Dashboard From Awareness, Inc.

New Reporting Module Within the Awareness Social Marketing Hub Gives Marketers the Ability to Aggregate Data From Multiple Channels (Such as Salesforce.com and Google Analytics) to Create Robust Reports and Dashboards

BURLINGTON, MA--(Marketwire - Jul 11, 2011) - Awareness, Inc., provider of on-demand social marketing management software (SMMS), today announced the addition of the Social Intelligence Dashboard to their flagship solution, the Awareness Social Marketing Hub. The Social Intelligence Dashboard is a user-friendly reporting solution for generating detailed analysis on your social media marketing programs.

The Social Media Marketing Reporting Challenge

Reporting on social media marketing activities has been a challenge for most companies. In fact, Altimeter Group found that measuring social marketing activities is the primary goal for social strategists in 2011. The difficulty is that marketers are exposed to an overwhelming amount of data -- from marketing automation systems, CRM, email marketing, web analytics platforms, and ALL the different social media outlets they engage with. This overwhelming amount of data has left marketers confused and wondering how to define 'the real value' of their social activities.

At some point, most companies need to manipulate data into customized reports and dashboards to suit their specific needs. Now the Social Marketing Hub offers two ways for maximum reporting flexibility for strategic social media data analysis.

The Social Intelligence Dashboard

To meet this challenge, Awareness developed the Social Intelligence Dashboard, which is a user-friendly system for generating detailed analysis for all your marketing data. It combines your social marketing data from the Hub with non-social channels such as Salesforce.com, Google Analytics, Omniture, and more and gives you the ability to output reports in convenient formats like Excel, Word, PDF and Powerpoint.

The Social Intelligence Dashboard features report and dashboard templates that help you get started with sophisticated social marketing analysis. Simple drag and drop functionality allows you to manipulate data like a pro, no coding required.

And for an even more customized experience, take advantage of the Report and Dashboard Designer, which goes beyond our standard reports. The dashboard designer puts you in control of your reports by allowing you to design the components of your dashboard based on your business requirements.

The benefits of the Awareness Social Intelligence Dashboard will include:

  • Which social marketing activities are generating the most revenue
  • Which of your social media contributors are generating the highest number of favorable comments
  • Which channel, posts and authors drive the most conversions (to leads, sales, etc)
  • Who are the contextual influencers for your product and how to target them
  • What is the viral effect of your social marketing
  • Which channels, posts and authors drive the highest click-throughs, and more importantly, which generate the most sales
  • What are your top producing channels, content and authors
  • And much more with custom reports

Pulling the Raw Social Media Data

One component of the Social Intelligence Dashboard is the Report Cloud, which allows users to access raw social media data such as content, contacts, comments and sentiment in a secure location in the cloud. Business Analysts, Data Warehousing Professionals, and Technical Marketing Managers can mine the data to create reports via Excel or incorporate it into your own business intelligence tool. Data is also viewable through our MySQL database, no APIs required.

Automatic backups will ensure data integrity, and compliance is no longer an issue as no third party vendor will need to access your valuable data. It's your data, and it can be shaped to fit your needs with no other company accessing it.

Interested in learning more or seeing the Hub in action?

Information and Demos

  • Register to attend one of our live demos of the Awareness Social Marketing Hub here
  • To request your own demo of the Awareness Social Marketing Hub, click here
  • For more information about the Awareness Social Marketing Hub, click here

Connect with Awareness

About Awareness
Awareness is the leading provider of enterprise-class, on-demand social marketing management software (SMMS) for marketers to publish and manage social content, engage with their audience and measure the effectiveness of their social media activities across multiple social media channels. The Awareness Social Marketing Hub is built upon Awareness' expertise with some of the world's leading brands and marketing agencies including MLB, Sony Pictures, Comcast, Likeable Media, Associated Press, Cox Communications, Mindjumpers and American Cancer Society.

Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.

About The Awareness Social Marketing Hub

The Awareness Social Marketing Hub is built to address the challenges marketers face managing multiple social channels. The Social Marketing Hub is the first enterprise-class application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization.

To request a demo of The Social Marketing Hub click here.
For more information about The Social Marketing Hub click here.

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