July 07, 2011 12:30 ET

Social Media Monitoring Software Essential to Properly Monitor Fans, Says CrowdControlHQ

LONDON, UNITED KINGDOM--(Marketwire - July 7, 2011) - CrowdControlHQ, providers of social media management software, is advising brands look towards a social media monitoring tool to help fully grasp audience reactions to their social media outreach and ensure they can properly plan digital strategies for the future.

It is imperative brands understand the benefits of using audience reactions to shape strategies for the future. Studying fans and their response to certain posts allows a brand to understand how much they're engaging with certain posts and products that are being promoted. If certain posts are receiving low engagement levels, this should illustrate that there is a need for change within the strategy, and the brand can look towards previously popular posts to gauge how best to engage with audiences in the future.

To help fulfill a brand's online potential, it is recommended it look towards a social media monitoring tool to help stay on top of its audience and assess a suitable plan of action to increase visibility and engagement in the future. With software such as CrowdControlHQ, a brand can monitor its many social media guises from a single source, accessing what engages most successfully with its online audience and how it can look to engage these users again in the future.

Further to this, monitoring fans and followers allows the brand to identify key followers and brand evangelists who could be used in future campaigns to help increase engagement and bring further visibility to the brand's online owned media.

James Leavesley, co-founder of CrowdControlHQ, said: "CrowdControlHQ makes it easier than ever for brands to monitor multiple social media account from a single source. Monitoring fans is an essential element of any social media campaign, and with software such as ours brands can do this with ease, allowing them more opportunities to plan successful campaigns for the future."

CrowdControlHQ's allows brands to control their online reputation management with ease, allowing them to understand what their fans enjoy and how they can continue to engage with fans in the future. For more information, please visit or call 0845 686 5044.

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