SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

May 23, 2011 18:13 ET

Social Media PR in Regulated Industries: The Huge Promise and Frightening Pitfalls

Bulldog Reporter's PR University Presents a New Master Class Webinar

OAKLAND, CA--(Marketwire - May 23, 2011) - PR professionals interested in learning inside techniques for using social networks to dramatically increase interest in their brand, product/service or company -- while avoiding the special dangers every communicator faces when conducting social marketing in a regulated industry, such as healthcare or financial services, or even a publicly held corporation should attend: Social Media PR in Regulated Industries: The Huge Promise and Frightening Pitfalls.

Not only will PR pros learn the law specific to their industries, but they will also learn why and how effective social media policies can protect their company. They will discover best practices from top brands using these tools successfully in today's regulatory environment, exactly what a social media staff training program should look like for due diligence purposes, how to get the support of their industry association or trade group in ensuring compliance, self-regulation tips and techniques to implement before the government comes calling, common prosecution-worthy social media faux pas top companies make ... and more.

This exclusive PR University Master Class webinar titled: Social Media PR in Regulated Industries: The Huge Promise and Frightening Pitfalls takes place on Thursday, May 26, at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT).

Trainers:

Kathryn H. Beiser, Vice President, Corporate Communications, Discover
Gary Kibel, Partner, Davis & Gilbert LLP
Roger Pondel, President, PondelWilkinson Inc.

What PR Pros Will Learn:

  • Healthcare, pharmaceuticals, financial services, insurance and more: Industries most affected by social media regulations -- and how best to advise companies in these sectors

  • New Trends and Developments: How today's regulatory revamps impact PR, marketing, advertising and communications -- plus current legislation that touches on social media usage

  • The Letter of the Law: The latest on FTC, FDA, SEC and FINRA protocols ... what they must know to stay compliant... and tips for practicing self-regulation to prevent potential problems

  • How to create compliant social media policies: Best practices, case studies and first steps for creating their own social media policy that will protect their clients

  • Social Media Staff Training Templates: A look into how the largest firms train staff for due diligence purposes -- plus how they can model their program after theirs

  • Best Practices: Case studies of top brands using these tools successfully in today's regulatory environment

  • Easy ways to review, revisit and revamp their corporate messaging to ensure compliance -- starting with working with compliance staff or their legal team

  • Tools and Tactics: A practical breakdown of what compliance looks like across social media channels and tools -- from Twitter to blogs and beyond

  • Faux Pas to Avoid: The most common missteps agencies and in-house marketing communications departments make when it comes to compliance -- and how to avoid them

  • What's Next: How the government is tackling social media regulation -- and how PR, IR, marketing, advertising and even legal firms (especially those with pharma and healthcare clients) should plan accordingly

For more details go to the conference home page or download the PDF brochure.

Attendance at this Bulldog Reporter's PR University Master Class webinar costs just $299 per log-in site. Participants in the 90-minute Master Class webinar will be able to pose specific questions for the trainer at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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