SOURCE: Bulldog Reporter

Bulldog Reporter

June 17, 2009 12:31 ET

Social Media PR: New Bulldog Reporter Webinar Reveals How to Use Twitter, Facebook, YouTube and LinkedIn for PR

Southwest Airlines and JetBlue Airways Share Their Best Practices and Case Studies for Becoming an Expert in Social Media Networks -- Webinar, Friday, June 26th, 2009

OAKLAND, CA--(Marketwire - June 17, 2009) - PR and marketing professionals who want to learn social media mores and guidelines before incorporating channels like Facebook, LinkedIn or Twitter into their programs will discover practical strategies at a new audio conference: Bulldog Reporter's PR University: "Social Media Showdown: JetBlue and Southwest Web 2.0 Gurus Show How to Use Twitter, Facebook, YouTube and LinkedIn for PR." Attendees will come away with practical ideas on new opportunities each social network or micro-blogging channel creates for PR.

This exclusive PR University webinar takes place on Friday, June 26, at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT). The panel includes two social media gurus at two of the nation's most Web 2.0-savvy airlines:

-- Christi Day, Emerging Media Specialist/Spokesperson, Southwest Airlines; Blogger, "Nuts About Southwest"

-- Morgan Johnston, Corporate Communications Manager, JetBlue Airways

This 90-minute interactive call will give public relations professionals valuable tips on how to use Facebook, LinkedIn and Twitter to find communities interested in their company and client -- and how to contribute to the conversation around a product, brand or service to drive greater visibility. It will also address how to create a Web 2.0 network that builds brand and the bottom line for less. Here are some of the practical and immediately applicable techniques attendees will cover in this webcast tutorial:

--  Twitter, Facebook and LinkedIn Update: What each service is (and
    isn't), how each works and who each reaches
--  Convincing Data: How to sell a social media presence to skeptical
    management and clients
--  Strategic Planning: Key questions every PR team must ask -- and answer
    -- before jumping into Twitter, Facebook or LinkedIn
--  Monitoring Tips: How to track what's being said about your company,
    service or brand in good times... and bad
--  Getting Started: A step-by-step guide designed to help you set up an
    account and presence for your company, client or brand on these and other
    key social media sites
--  Rules of Engagement: How to post frequent status updates, Tweets or
    other social media communiqués

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our webinar home page or phone toll free: 1-800-959-1059.

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