SOURCE: Chevys Fresh Mex

December 11, 2008 13:00 ET

Social Media Release: Chevys Fresh Mex Launches Holiday Gift Card Widget

First Ever Social Media Campaign From Chevys Fresh Mex Targets Value Conscious Holiday Shoppers

CYPRESS, CA--(Marketwire - December 11, 2008) - Chevys Fresh Mex today launched "The Compadre" widget to engage online users with a festive flash game that includes a special holiday offer. The widget can be embedded on any blog, Web site, or social networking profile, and the top three online users who drive the most engagement win a party valued at $500.

Compadre Facts:

-- The Compadre Widget offers an interactive "Mexican jumping bean" video game, Chevys Fresh Mex recipes, store locator with local taxi information, and holiday gift cards

-- When buying holiday gift cards through The Compadre widget, holiday shoppers receive $10 back towards their next meal for every $50 card purchased

-- The three users who drive the most engagement with the widget receive a party valued up to $500

-- The Chevys holiday party destination offers all the information you need to plan your holiday party -- whether it happens at Chevys or not!

Amigo Quotes:

"It's no surprise that consumers are actively seeking value and discounts during the holidays and according to a recent social media study, 93% of Americans believe a company should have a presence in social media. This new and exciting medium gives Chevys a great way to engage with our current guests and attract new ones. Chevys has one of the most competitive holiday gift card offers in the industry. We want consumers to be aware of that. Combined with the opportunity for three online users to win a party valued at $500, consumers will find The Compadre widget fun, engaging and a tremendous holiday value." -- Rosemary Doody, Director of Marketing, Chevys Fresh Mex.

The Compadre holiday gift card offer is for a limited time and ends 12/31. Winners for the online contest will be chosen by December 28 and winners have up to 3 months to select a date for their party.

About Chevys Fresh Mex

Chevys, Inc., is a leading independent Mexican restaurant chain in the U.S., with 94 Chevys Fresh Mex Restaurants nationwide. Chevys originated the Fresh Mex concept in Mexican cooking twenty years ago. Fresh Mex is a registered trademark of Chevys, Inc. For more information about Chevys restaurants, please visit the company's Web site at www.chevys.com.

About Real Mex

Headquartered in Cypress, California, Real Mex Restaurants is the largest full-service, casual dining Mexican restaurant chain operator in the United States with 155 restaurants in California and an additional 33 company-owned restaurants in 13 other states. They include 69 El Torito Restaurants, 68 company-owned Chevys Fresh Mex® Restaurants, 32 Acapulco Mexican Restaurants, 10 El Torito Grill Restaurants, the Las Brisas Restaurant in Laguna Beach, and several regional restaurant concepts such as Who-Song and Larry's, Casa Gallardo and El Paso Cantina. Real Mex Restaurants is committed to the highest standards and is dedicated to serving the freshest Mexican food with excellent service in a clean, comfortable and friendly environment. For more information please visit the company's Web site at www.realmexrestaurants.com.

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