SOURCE: Ephricon Web Marketing

Ephricon Web Marketing

June 18, 2009 14:06 ET

Social Media Specialist Joins Growing Internet Marketing Agency

CHARLOTTE, NC--(Marketwire - June 18, 2009) - With the addition of its newest team member, Ephricon Web Marketing can now fully incorporate social media marketing into its clients' internet marketing and online lead generation campaigns.

Ashley Hall, a recent graduate from Clemson University, is the company's new Social Media Specialist. With the growing popularity of social media in the search engine optimization (SEO) industry, Hall will be using these new tools to generate buzz and gain exposure for Ephricon's clients.

"By optimizing our clients' engagement with social media tools and Web 2.0 networks, we're able to help them better reach their audience, communicate with their target customers, build their brand, improve their search engine presence and generate new leads," said Jon Payne, principal of Ephricon Web Marketing.

Hall will use tools like Twitter, LinkedIn, blogs and social networks as a means of communicating with key influencers and prospective customers. By finding people who are already talking about certain topics and developing online relationships with them, she will use these social media avenues to leverage new opportunities to drive more traffic to clients' Web sites, stimulate conversation and generate new leads.

"Social media is basically traditional networking, but with cooler tools. The key is communicating with your audience, rather than talking at them. Ashley's job is to help our clients be successful by building meaningful relationships online," adds Payne.

About Ephricon Web Marketing

Ephricon Web Marketing is an internet marketing agency based in Baltimore, MD. With two locations (Baltimore, MD and Charlotte, NC), Ephricon provides internet marketing and online lead generation consulting services to clients who are looking to harness the power of the web to generate new business opportunities. Specific services include organic search engine optimization (SEO), pay-per-click management (PPC), online public relations (PR), social media marketing and website conversion optimization. Visit http://www.ephricon.com for more information about Ephricon's services.