SOURCE: Marketwire


October 06, 2011 12:00 ET

Social Media Statistics: Changes in the Social Sphere From 2009 to 2011

New Report Reveals the Changing Dynamics and Geography of Social Media

TORONTO--(Marketwire - Oct 6, 2011) - As more people use social media to share information and voice opinions, business leaders need to start using the social sphere to inform strategic decisions and influence the execution of their business objectives, marketing plans, product roadmaps and more. "Social Media Statistics: Changes in the Social Sphere from 2009 to 2011," a Sysomos report, provides an overview of the changes in social media over the past couple of years. From this report, organizations can get a sense for the overall sentiment about social media, discover the geographic areas experiencing the most social media growth, learn what conversations are taking place in social media about social media and see why monitoring social media conversations is more critical than ever.

Overview of the report findings:

  • A rise in positive sentiment about social media
  • Global growth in social media is diminishing North America's position as the center of the social media universe
  • Social media conversations about how to use social media effectively are being surpassed by conversations focused on the sharing of information
  • Reflective of true human nature, the word "time" has been the single most used word in social media since 2009

This report is part of the Sysomos business library for social media, an educational hub of reports, webinars and case-studies that provide expert insights into the ever-expanding social universe, the continual change to the face of commerce, and how individuals and organizations can benefit immediately with the right strategies, tools and know-how.

About the "Sysomos business library for social media"

The "Sysomos business library for social media" contains a compilation of white papers, reports, webinars and more, designed to help organizations expand their thinking about social media and capitalize on conversations to impact every area of their business. Through real-world applications, organizations can discover how social media insights can be applied in the areas of campaign promotion and management, customer service, product and offer development and sales. The business library also contains in-depth resources for agencies and information about social media monitoring and research products to assist organizations in ramping up their social media efforts.

About Sysomos
Sysomos offers social media monitoring and analytics products that give corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions. The Sysomos platform brings business intelligence to social media, giving you instant and unlimited access to all social media conversations so you can quickly see what's happening, why it's happening and who's driving the conversations. Through the use of contextual text analytics and data mining technology, Sysomos collects billions of social media conversations from blogs, Twitter, social networks, message boards, wikis and a growing number of major news sources.

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