SOURCE: WebGuild

October 20, 2008 08:30 ET

Social Media Strategies Conference to Help Businesses Incorporate Social Media Into Their Strategic Marketing Plan

SAN JOSE, CA--(Marketwire - October 20, 2008) -


Overview

Social Media has become an integral channel for businesses to reach customers. Recent surveys show that 86% of people expect social media to impact the way companies do business and generate sales and additionally, 64% believe their competitors are probably incorporating social media into their strategic plans. Also, 93 percent of Americans believe a company should have a presence in social media.

At the upcoming Social Media Strategies Conference on October 29-30, 2008, industry experts will converge to offer advice and share insights on creating a social media strategy for your business. They will provide high-level insights, tactical strategies, and best practices on how businesses can leverage social media to achieve their business goals.

The conference will also be an opportunity to meet others seeking to incorporate social media for their business, and connect with the community of social media practitioners, experts, thought leaders, and companies. This Conference will focus on how organizations can leverage Social Media to achieve their business goals.

Industry Thought Leaders and Expert Speakers Include:
Sam Lawrence, Chief Marketing Officer, Jive Software
Barry Libert, Chairman, Mzinga
Paula Drum, VP Marketing, Digital Tax Solutions, H&R Block
Connie Bensen, Community Manager, Network Solutions
Aaron Strout, Vice President, New Media, Mzinga
Francois Gossieaux, Partner, Beeline Labs
Mark Yolton, Senior Vice President, SAP Community Network, SAP
Robin Carey, CEO, Social Media Today
Edward Moran, Director of Product Innovation, Deloitte Services LP
Dr. Jim McGee, Director, New Shoreham Consulting
Scott Wilder, GM - Online Communities at Small Business Division, Intuit
Sean O'Driscoll, Ex GM MVP Program, Microsoft
Chris Carfi, Co-Founder, Cerado
Donovan Neale-May, Executive Director, CMO Council
LaSandra Brill, Manager, Web & Social Media Marketing, Cisco
Matt Warburton, Director, Community Management, Yahoo!
Michael Brito, Social Media Strategist, Intel
Paul Dholakia, Associate Professor of Management, Rice University
Rajiv Parikh, CEO, Position2
Shel Israel, Social Media Strategist, Global Neighbourhoods
Sylvia Marino, Executive Director - Community Operations, Edmunds.com Inc.
And many others!

Agenda
Leveraging Social Media for Business
Internal Communities: Tapping into the Power of Employees Through Social
 Media
The Importance of Content in Social Media
Thinking Vertically Across Social Media
The Best and Worst of Social Media Marketing
Creating Your Social Media Strategy
Measuring the Effectiveness of Your Strategy
Lessons From Community Managers: What Users are Looking For
The Future of Social Media & Business
Etc.

Links / URLs

--  Webinar: Leveraging Social Media for Business
    https://www1.gotomeeting.com/register/630210411
--  Powerpoint from Previous Webinar "Social Media Analytics"
    http://show.zoho.com/public/svwebguild/Social%20Media%20Analytics1
--  Video:
    -- WebGuild Measuring Engagement In The Social Media Revolution Event
       http://video.google.com/videoplay?docid=8546887471860007982&hl=en
--  RSS Feed for Organization: http://feeds.feedburner.com/svwguild
--  Mailing List: http://www.webguild.org/lists/?p=subscribe
--  Social Media Discussion Forum:
    http://www.webguild.org/groups/groups.php?category_id=120&page=index
--  Social Media Directory:
    http://www.webguild.org/ratings/search.php?tag_id=social%20media
--  Twitter: http://www.twitter.com/socialmediameme
--  LinkedIn: http://www.linkedin.com/groups?about=&gid=956157

About WebGuild

The WebGuild organizes information and services for the Web industry designed to keep the Web community on the cutting edge of the field. Providing an industry blog, social network, online discussion forums, jobs board, Web site ratings and review service, and events and conferences, the WebGuild fosters information exchange, professional development, and networking for Web enthusiasts to learn about emerging technologies, innovations, business models, and best practices and industry standards in the Web field. Information about WebGuild can be found at http://www.webguild.org. For Conference information, please go to http://www.socialmediameme.com.

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