SOURCE: Food & Drink Digital

Food & Drink Digital

May 16, 2011 18:57 ET

Social Media Strategies Used by Popular Fast Food Franchises Are Discussed in the May Issue of Food and Drink Digital

SAN DIEGO, CA--(Marketwire - May 16, 2011) - Food & Drink Digital, a top digital media source for global food and drink news and information reaching over 155,646 C-Level executives and more than 49,814 companies worldwide announces the launch of its newly developed Front of Book story featuring Social Media Strategies.

Overall Starbucks' social media strategy integrates many different elements into the mix. When combined together, these elements create a social media plan that works beautifully to create millions of fans for the brand and keep them involved in and aware of the brand's activities. The brand has created a digital dialogue with its customers, enabling people to give their feedback and receive a response back from Starbucks addressing their concerns and comments. Starbucks is showing its customers and potential customers - "Hey, we care about what YOU have to say."

Read the full article, here.

About Food & Drink Digital

Food & Drink Digital is a pioneering digital media site for food and drink professionals and executives, featuring all aspects of managing a production based environment. Food & Drink Digital covers solutions that enable global businesses to improve the way they manage their operations, people, technology and supply chains. Food and Drink Digital is the industry-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Food and Drink Digital is headquartered in San Diego, California, with additional offices in Boston, Toronto, Mumbai and Norwich, England. For more information, contact 760-827-7800 or visit http://www.foodanddrinkdigital.com/.

Contact Information

  • Press Contact
    Laura Canter
    Food & Drink Digital
    Telephone: (760) 827-7141
    Email: l.canter@whitedm.com