SOURCE: TrueShip

TrueShip Multi-Carrier Shipping Software

September 02, 2015 14:34 ET

Social Media Traffic Statistics, Impact Explained In TrueShip's Newest Guide

SCOTTSDALE, AZ--(Marketwired - September 02, 2015) - TrueShip (http://www.trueship.com), the leading provider of ecommerce shipping software (ReadyShipper) and automated returns management solutions (ReadyReturns), has just released a new guide that provides extensive coverage of the most recent social media traffic statistics, including charts, screenshots and two illustrated infographics.

With the current statistics showing that the top eight social media networks drive over 30% of all website visits, it’s imperative that e-retailers maintain a strong social presence. But which sites drive the most traffic? What sites deliver the highest referral percentages?And what type of content are users craving the most and when?

TrueShip’s newest guide helps explain all of these metrics for retailers, so they can make the smartest moves with their social management plan.

The guide covers the following elements:

  • Social networks that are driving the most traffic.
  • Social sites that are sending the most referrals.
  • Why more mentions come from accounts with fewer followers.
  • How original content is still the dominating force for gaining the most traction.
  • Understanding the Twitter cluster of conversations.
  • Infographic: “The Six Structures of Twitter Conversations.”
  • Why Facebook is used most on Friday evenings.
  • Top social sites for most post engagements.
  • How YouTube is outdoing Facebook for traffic.
  • Infographic: “2015 Social Media Traffic Statistics.”

“Your presence on social media as a retailer is more important than ever before,” explained Michael Lazar, Director of Online Marketing at TrueShip. “If you are not maintaining a powerful, prominent presence, you are indeed missing out on the lion’s share of traffic and referrals, which equal more conversions and sales.”

Read the complete guide at: http://www.trueship.com/blog/2015/09/01/social-media-traffic-statistics-prove-presence-matters/#.VeY65JdrmUk.

A wide assortment of related guides and white papers can also be found at: http://www.trueship.com/blog.

About TrueShip

#ShipSmarter -- TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting: http://www.TrueShip.com/products/ReadyShipper.

About ReadyReturns

#ReturnsHappen -- ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting: http://www.TrueShip.com/products/ReadyReturns.

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