SOURCE: Amplicate


August 16, 2011 10:04 ET

Social Media Users Love Costco but Hate Walmart

Report Finds More Hate Than Love for US Supermarkets on Social Media, According to

NEW YORK, NY--(Marketwire - Aug 16, 2011) - Social media users were more negative than positive about supermarkets in the US over the last 12 months, with Walmart (WMT) taking much of the blame for supermarkets' bad image, according to a new social media analytics report from Amplicate.

The report found that 54% of all opinions on US supermarkets posted on social media were negative and most of the negative feeling was directed towards Walmart, the most hated supermarket of the last 12 months. Only 36% of comments expressed love for the retail giant.

Walmart may have been the most hated supermarket, but it was also by far the most talked about, accounting for 73% of all opinions about US supermarkets posted over the 12 months.

Rival Costco Wholesale (COST), on the other hand, was the most loved supermarket ( 85% of comments gave the nationwide chain the thumbs up, with people expressing particular fondness for their chicken, pizza and meal deals. Only Whole Foods Market (WFM) was remotely close to receiving as much love. Whole Foods fans had almost nothing negative to say about the upmarket chain, with 95% of comments expressing love for the organic specialist.

Amplicate's new report 'Public Opinion on Supermarkets in the US on Social Media' ( reveals that, although there were more haters of US supermarkets than fans, the fans had far greater influence. The potential audience for fans' opinions of US supermarkets was over four times as large as the potential audience for haters' opinions. So while Walmart haters may be many and loud, their opinions do not echo as far through cyberspace as the fans' opinions.

Amplicate's new report is part of its new social analytics reports service. Amplicate offers in-depth social media analytics reports on every imaginable topic. Reports explain what people have been saying about a topic, when and where they're saying it and why.

About Amplicate
Amplicate tracks and analyses opinions on any topic posted on social media. It currently tracks over 125m opinions from over 25m people on more than 300,000 topics.

Amplicate has been featured in TechCrunch and its data has been used by The Telegraph and CNN among others.

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