SOURCE: Amplicate

Amplicate

November 08, 2011 09:23 ET

Social Media Users Love Luxury Cars, Really Love Audi, According to Amplicate

New Report Finds Huge Enthusiasm for Audi and Other Luxury Car Brands on Social Media

NEW YORK, NY--(Marketwire - Nov 8, 2011) - Social media users posted many more positive opinions than negative about Audi and other luxury car brands over the last 12 months, according to a new social media analytics report from Amplicate.

The report found that 85% of all opinions on social media about Audi (GR) were positive over the last 12 months, while 77% of all opinions on luxury car brands were positive (http://bit.ly/w3P82T). Only German rival Mercedes (DAI) was more loved on social media than Audi: 86% of opinions on Mercedes were positive in the 12 months.

Social media users had almost nothing bad to say about Audi, expressing particular enthusiasm for the Audi driving experience and the company's commercials. Only Audi drivers bothered consumers enough to make them say something bad about the German auto manufacturer on Twitter and Facebook.

Ferrari (F), surprisingly, was the most hated luxury car brand on social media over the 12 months, with only 54% of opinions showing love for the Italian icon, although that had more to do with dissatisfaction with the Ferrari Formula One team and its drivers than unhappiness with their super-fast sports cars.

Amplicate's new report 'Public Opinion on Audi and Luxury Car Brands on Social Media' (http://bit.ly/w3nswJ) reveals that the average social media user who posted an opinion on luxury car brands had over 500 friends or followers in the last 12 months and that fans of luxury cars were far more influential than haters of luxury cars.

Amplicate's new report is one of its new company focus social analytics reports. Amplicate's company focus reports offer a complete picture of what people are saying about a company and its industry. Reports explain what people have been saying, when and where they are saying it and why.

About Amplicate
Amplicate tracks and analyses opinions on any topic posted on social media. It currently tracks over 160m opinions from over 30m people.

Amplicate has been featured in TechCrunch and its data has been used by The Telegraph and CNN among others.

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