SOURCE: Amplicate

Amplicate

September 22, 2011 09:06 ET

Social Media Users Love the Playstation 2 but Have Mixed Feelings About the XBox 360

Report Finds More Love Than Hate for Gaming Consoles on Social Media

NEW YORK, NY--(Marketwire - Sep 22, 2011) - Social media users posted more positive than negative opinions on gaming consoles in the last 12 months, but became much more negative than positive in the last few months, according to a new social media analytics report from Amplicate.

The report found that 64% of all opinions on gaming consoles posted on social media in the last 12 months were positive. But less than 50% of opinions were positive from May 2011 onwards thanks to a deluge of negative comment on the closing down of Sony's Playstation Network in late April. The negative press resulted from Sony's decision (SNE) to close down its console network for over a week following a hacking attack.

Despite the controversy, the Playstation 2 was far and away the most loved gaming console on social media over the 12 months (http://bit.ly/nnlDpR), with 92% of comments expressing love for the world's best selling console.

The XBox 360, on the other hand, was the most hated gaming console. Only 50% of comments about the XBox successor were positive over the 12 months, with the Microsoft console (MSFT) only managing to avoid slipping into negative territory for the year thanks to a spike in positive opinions in February.

Amplicate's new report, 'Public Opinion on Gaming Consoles on Social Media' (http://bit.ly/nZA6QE), also reveals that the selection of games and the gaming experience were the most important criteria for social media users when they were rating gaming consoles.

Amplicate's new report is part of its new social analytics reports service. Amplicate offers in-depth social media analytics reports on every imaginable topic. Reports explain what people have been saying about a product or industry, when and where they're saying it and why.

About Amplicate
Amplicate is a social media analytics service that currently tracks over 140m opinions from over 29m people on social media.

Everyone from CNN to the Daily Telegraph has taken advantage of its proprietary data. Amplicate has been featured in TechCrunch and other major technology publications.

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