SOURCE: Amplicate


September 08, 2011 07:20 ET

Social Media Users Still Love Fast Food but No Longer Love Burgers

Report Finds Much More Love Than Hate for US Fast Food Chains on Social Media

NEW YORK, NY--(Marketwire - Sep 8, 2011) - Social media users posted many more positive opinions than negative about US fast food chains over the last 12 months, with Subway garnering the most praise on social media, according to a new social media analytics report from Amplicate.

The report found that 70% of all opinions posted on social media about US fast food chains were positive over the 12 months, despite a slew of negative headlines about the fast food industry over the year.

Subway was far and away the most loved fast food chain over the last 12 months, with 83% of opinions on social media expressing love for the sandwich giant ( Only Popeye's (AFCE) was close to receiving as much love. 79% of comments about the Cajun chicken specialist were positive over the 12 months.

Taco Bell (YUM) had been the most popular fast food chain heading into 2011. But the Mexican-style food chain suffered a fall from grace in early 2011 when a scandal concerning the meat contents of its ground beef tacos dented its popularity on social media.

Burger giant Burger King, on the other hand, was the most hated fast food chain throughout the 12 months. Only 47% of comments on social media about the fast food veteran were positive over the year.

Burger chains in general suffered a slip in popularity on social media over the last 12 months. Social media users were only able to muster tepid enthusiasm for burger giants such as McDonald's (MCD) and Wendy's (WEN) as they searched for healthier fast food.

Amplicate's new report 'Public Opinion on Fast Food Chains in the US on Social Media' ( reveals that dissatisfaction with a fast food chains burgers was the number one reason for posting a negative opinion on fast food chains on social media in the last 12 months.

Amplicate's new report is part of its new social analytics reports service. Amplicate offers in-depth social media analytics reports on every imaginable topic. Reports explain what people have been saying about a topic, when and where they're saying it and why.

About Amplicate
Amplicate tracks and analyses opinions on any topic posted on social
media. It currently tracks over 139m opinions from over 28m people on
more than 328,000 topics.

Amplicate has been featured in TechCrunch and its data has been used
by The Telegraph and CNN among others.

Contact Information

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