SOURCE: Social Media Ventures, Inc.

February 16, 2011 08:00 ET

Social Media Ventures, Inc. Announces Marketing Strategy for Online Ventures

JERICHO, NY--(Marketwire - February 16, 2011) - Social Media Ventures, Inc. (PINKSHEETS: SMVI) today announced that it has entered into an online marketing venture with Innovative Holdings, Inc. The agreement provides Innovative Holdings, Inc. with a percentage of revenue earned from Social Media Ventures, Inc.'s most popular pet social networking site, www.PetsPlaces.com. The two companies also plan to implement new websites for Social Media Ventures in the future.

The Company's new strategy is to establish itself as an important player in the social networking industry. Social Media Ventures, under the direction of CEO Robert W. Thayer, will endeavor to raise significant consumer interest in not only its pet social networking site but also its pets discount drug benefit program, www.PetsPlacesCard.com. Innovative Holdings, Inc., which also assisted Social Media Ventures, Inc. with the pet directory website, www.PetsPlacesHere.com, will provide Social Media Ventures, Inc. with the technical resources needed to implement its plan of raising interest in its pet-themed sites. The Company's previous agreement with the DPM Group has been canceled in an effort to consolidate its resources with Innovative Holdings, Inc., though Social Media Ventures, Inc. may utilize the DPM Group on a contracted basis in the future.

The timing of this marketing strategy announcement coincides with the increasing popularity of PetsPlaces.com and its renewed marketing efforts and its partnership with Innovative Holdings, Inc. According to Compete.com (www.Compete.com), PetsPlaces.com has experienced an increase of 247.38% of monthly Visits to its pet-themed social networking website.

About Social Media Ventures, Inc.

Social Media Ventures (SMVI) is an online media venture company, creating and acquiring niche social networking websites as well as revenue generating web sites. SMVI will integrate an online advertising program that focuses on attracting advertisers to its core demographics for each social networking site. Currently SMVI operates the social networking site www.PetsPlaces.com.

Forward-looking statements:

This press release contains certain forward-looking statements, which are made pursuant to the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Statements of future goals or expectations, containing words such as "expect," "believe," "should," "anticipate," "intend," "plan," "may," "will" or similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks, uncertainties and assumptions that are difficult to predict and that could cause actual results to differ materially from those currently anticipated. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of acquisitions and the integration of such businesses with those of the Company, competition, technological changes, the ability to obtain financing and other factors. The Company undertakes no obligations to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this press release.

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