SOURCE: Social Media Ventures, Inc.

January 13, 2011 10:41 ET

Social Media Ventures Launches New Online Pet Directory;

JERICHO, NY--(Marketwire - January 13, 2011) - Social Media Ventures, Inc. (PINKSHEETS: SMVI) a provider of niche social networking sites, is starting a new pets services directory, ( The online directory will feature many companies that provide services and goods exclusively for pets in the United States. is a searchable, electronic database of pet stores, sitters, shelters and veterinarians and will be advertised to members of On the new directory, interested pet owners will be able to search for local businesses by category, name, state and zip code.

"I see the new site as a resourceful place where our pet owners can easily search for veterinarians, pet supply companies and pet service companies quickly online," said Robert W. Thayer, CEO of Social Media Ventures. "This is the start of a new platform for growth for Social Media Ventures to further extend our online presence in this robust pet economy and take advantage of creating a new source of advertising revenue for the company."

The directory was created by Innovative Holdings, Inc., a New Jersey-based web technology company that specializes in designing and managing community web solutions. Mr. Thayer continued, "The pet market in the United States continues to excel and we are working with a great partner for this new pet web directory. The agreement provides Innovative Holdings with a percentage of the advertising revenue earned through new pet directory, illustrating their commitment in this venture.

The pet market has been proven to be essentially recession proof. U.S. Pet Market Outlook 2010-2011 provides essential insights into the U.S. pet market overall as well as each of its four core categories -- veterinary services, pet food, non-food pet supplies, and other pet services (grooming, boarding, training, etc.) -- while predicting sales to rise from $53 billion in 2009 to over $70 billion in 2014, with strong demand for products and services that both enhance pet health and pamper pets.

Social Media Ventures plans to enhance the site over the next 30 days by introducing specialized advertising options for the various companies listed as well as offering any pet company the ability to instantly upload the contact information for their business, with a short description. The directory currently consists of over 7,000 pet businesses as found on the internet.

About Social Media Ventures, Inc.

Social Media Ventures (SMVI) is an online media venture company, focused on creating and acquiring niche websites designed to meet the insatiable market demand for social networking sites in the US and around the world, a demand that continues to increase dramatically. Understanding current market trends, SMVI focuses on developing unique social networking sites towards a specific demographic -- such as teenagers, pet owners, etc. The Company promotes these unique sites by integrating an aggressive online advertising campaign to attract advertisement revenue. Currently, SMVI operates the social networking site including

Forward-looking statements: This press release contains certain forward-looking statements, which are made pursuant to the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Statements of future goals or expectations, containing words such as "expect," "believe," "should," "anticipate," "intend," "plan," "may," "will" Or similar expressions reflecting something other than historical fact are intended To identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks, uncertainties and assumptions that are difficult to predict and that could cause actual results to differ materially from those currently anticipated. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of acquisitions and the integration of such businesses with those of the Company, competition, technological changes, the ability to obtain financing and other factors. The Company undertakes no obligations to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this press release. 

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