September 15, 2011 03:01 ET

Social Media Week LA to Feature Robert Tercek, Christopher Gebhardt, Eric Schwartzman, Celebrities, Emmy Panel, and More Than 75 Events Across Los Angeles From September 19-23

Paley Center for Media, V Lounge, Ogilvy & Mather and Writers Boot Camp at Bergamot Station Form Hubs for Multi-Venue, Weeklong Event Celebrating Social Media With Panels, Book Signings, Keynotes, Parties, Free Movie Screening and More; VIP and "Fast Check-in" Passes Available for First Time

LOS ANGELES, CA--(Marketwire - Sep 15, 2011) - The second annual Social Media Week Los Angeles ( seeks to break all records with more than 75 events, a 500-person opening party, celebrities, social media experts and enthusiasts gathering across Los Angeles from September 19-23. This year's event is expected to shatter last year's attendance of 4,000 people, according to city partner and conference producer, SocialRadius.

Monday, September 19, the conference will kick off at the Paley Center for Media in Beverly Hills at 8:15 am with a conference preview and continental breakfast hosted by conference organizers SocialRadius, followed by a keynote speech at 9:00 am by digital pioneer Robert Tercek who, among his many accomplishments, is perhaps best known as the person who put Oprah Winfrey on Twitter in 2009 as then-head of digital for Oprah Winfrey Networks. Oprah generated more than one million followers in record time, marking a change in the Twitter landscape from being a techie network to one now dominated at the top by media and celebrities. His panel, "The Mobile Social Tsunami: Welcome to Life After Mass Media," will set the groundwork for the five days of events throughout the city.

The all-day program at Paley Center for Media also includes panels curated by MusicChoice, Singley Mackie the Public Relations Society of America (PRSA), and a panel on celebrities in social media featuring actor Kevin Pollak, former Lakers star Rick Fox, and top music industry attorney Ken Hertz. Monday's festivities move slightly further west at 6:00 pm for the 500-person opening party at the V Lounge, 2020 Wilshire Blvd., Santa Monica. In total, Monday features 13 events at six locations, the vast majority of which, including the opening party, are free and open to the public on a first-come basis at

Tuesday, the focus shifts to social media and advertising with two days of content at Ogilvy & Mather, Culver City, and to social gaming, with a two panel event at V Lounge in Santa Monica. Leading off the gaming evening is a session on social games mixing with entertainment featuring Katalyst, an Academy Award Winning Visual Effects Supervisor, and renowned researcher on gaming and virtual goods, then continues with Gaming Power Panel moderated by serial entrepreneur and father of virtual currency, Brock Pierce, with a panel of gaming companies including Xfire, GamersFirst and Gamezee, followed by a Silicon Beach Meet-up and Reception. The panels at Ogilvy include sessions on Social Engagement Advertising, hosted by SocialVibe, Mobile Marketing Revolution and a reception with new technology startup demos. Ogilvy is also hosting a panel called, "Mobile Goes Social at the Primetime Emmys," that features a behind-the-scenes look at the role mobile and social technologies have played at this Sunday's upcoming Emmys. Tuesday is another busy day, with 18 sessions scattered across 13 venues.

Wednesday, in addition to the second day of advertising panels at Ogilvy & Mather, will feature another half-day of content at the Paley Center for Media, from 9:00 am - noon, featuring breakfast and a panel by Experian titled "When Integrated Marketing Met Social: Love at First Like." The morning session concludes with a panel on Facebook marketing by leading Facebook statistics portal and social media marketing platform, Socialbakers. The afternoon will also feature a social entertainment panel at Ogilvy with BuzzFeed and Funny or Die, as well as a social media and fashion event at Rockwell, 1714 Vermont St. Capping off the evening will be parties by Digital LA at the V Lounge on Social Media and Social Good, as well as an iHollywood Forum panel and mixer at Bedford Parc in Baldwin Hills. In all, there are 19 events on Wednesday at 14 venues.

Thursday kicks off with a Social Media Breakfast at the Coupa Café in Beverly Hills, and then the focus turns to the Writers Boot Camp at Bergamot Station hub in Santa Monica, where four panels tackle social media and social good. The evening's events include a free movie screening of Participant Media's Circumstance presented by TakePart, the Schmoozd Tech and Startup Job Fair at Wokcano in Santa Monica, and a Tubefilter Meetup at Hollywood Studios. Overall, there are 13 events on Thursday at 10 venues.

Friday, the focus moves back to the Paley Center for Media, where social media author Eric Schwartzman will present a keynote and panel on social media for small business, followed by "We First" author Simon Mainwaring and other thought leaders to be announced on a panel called "Brands in Action: The New Social Media Promise." The week wraps up with a VIP closing party on the rooftop of the Paley Center for Media on Friday night.

Ongoing schedules will be updated on the SMWLA website -- -- as well as on Twitter (@smwla) and Facebook.

VIP Passes and Fast Check-in
Most of the 75 events and parties are free and available on a first-come/first-serve basis. One must sign up at for every event one wishes to attend. For those who would like to skip ahead of the lines, the conference is offering a "Fast Check-in" pass for $49 that will allow access into any free, non-VIP event (60+ in all) without signing up dozens of times.

In addition, there will be two levels of VIP passes available. For $149, attendees will receive a Fast Check-in pass, plus will be allowed guaranteed entry into a special VIP lounge at four of the parties (Opening Party, Media Hub Reception, Gaming Power Panel, and Social Media for Social Good). A small number of VIP-Plus passes will also be available for $225 and additionally include entry to the VIP Closing Party.

For more information, please go to

About Social Media Week
Globally, Social Media Week is a 13-city experience that has become the world's largest simultaneous distributed conference of any kind. Los Angeles is just one of two US cities taking part in the week-long global effort, which will also include simultaneous week-long events in Beirut, Berlin, Bogota, Buenos Aires, Chicago, Glasgow, Milan, Moscow, Rio de Janeiro, Sao Paolo and Vancouver.

Current sponsors for Social Media Week Los Angeles include: SocialVibe, Rodale Inc.'s Women's Health magazine, MWW Group, Experian, MusicChoice, Singley Mackie and Social Samba Supporting partners include: LA Weekly, PopChips, Marketwire, Clif Bar, Medea Vodka, ONE Coconut Water, and Cloud21.

About SocialRadius
One of the very first social media marketing agencies, SocialRadius ( has established itself as one of the world's premier boutique firms. The Firm crafts unique, dedicated solutions to each client's individual requirements, including blog creation and optimization; blogger outreach and promotion; lead generation using social media; physical and virtual events to engage top bloggers; Twitter strategy and execution; viral video strategy, creation and outreach; and social network strategy and marketing.

About Crowdcentric Media
Social Media Week is owned and operated by Crowdcentric Media LLC and is a global platform connecting people, content, and conversation around emerging trends in social and mobile media. Delivered primarily through a network of internationally hosted conferences and online through social media, Social Media Week literally connects hundreds of thousands of people every year through learning experiences that aim to advance our understanding of social media's role in society. To learn more, visit

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