Social Media Week Toronto

Social Media Week Toronto

January 31, 2011 11:03 ET

Social Media Week Toronto Announces Line-Up of Sessions for Small and Large Businesses

TORONTO, ONTARIO--(Marketwire - Jan. 31, 2011) - Social Media Week Toronto will showcase a series of free sessions with leading social media experts designed specifically to help companies thrive in today's ever-changing digital landscape. The events run from February 7-11 as part of a series of simultaneous global events in nine cities.

"As the social web has moved from the fringe into the mainstream, its ability to impact business has increased dramatically. To explore this side of social media, we've curated a series of events during Social Media Week Toronto focused squarely on business", says Eli Singer, founder and president of Entrinsic, a social media communications agency, and co-curator for Social Media Week Toronto.

On February 8, Social Media Week Toronto event partner BMO Bank of Montreal will bring together social media industry experts Google, LinkedIn, The Globe and Mail, and Silver Lining for a session focused on small businesses. Entitled Business 3.0, the forum will offer social media strategies and tactics to help small companies grow their business and brand.

"We are very excited to be creating a forum where our customers can come together to learn about how to use the social web to build their businesses and simplify their financial matters," says Bal Sahjpaul, Director eChannel, BMO Financial Group.

On February 9, Sysomos presents Using Analytics to Get the Most Out of Your Social Media Efforts, an event showcasing new tools to monitor, measure and analyze social media. Additional events targeted towards business growth, including Facebook's The People Web on February 11, highlight the importance of creating consumer experiences and relationships, instead of simply trying to tell consumers what to think.

Award-winning global PR firm Weber Shandwick hosts Defending Your Brand and Corporate Reputation in Social Media on February 7. This session will introduce FireBell, a crisis simulation tool developed by Weber that allows businesses to experience threats in real-time across an array of social media platforms in order to prepare for future reputation attacks.

Over 45 free events are being delivered through Social Media Week Toronto. The sessions cover a wide range of industry sectors and conversations about the impacts of digital and social media on business, marketing, culture and society as a whole.

For more information on these events and the full event schedule, visit Full registration for Social Media Week Toronto is now open. Follow us on Twitter at @SMWTO.

Social Media Week Toronto is produced by Entrinsic. Global support for Social Media Week comes from headline sponsor NOKIA and supporting sponsors PepsiCo, Meebo, JWT and global media partner Weber Shandwick, along with local media partner Marketwire, all of whom have come together to make this possible.

About Social Media Week

Social Media Week ( is one of the world's most unique conferences, providing global perspectives on emerging trends in social and mobile media. In 2010, the conference was hosted in eleven cities worldwide and attracted more than 18,000 attendees with hundreds of thousands connecting online and through mobile media. Currently city partners and their local advisory boards are creating programs which collectively will consist of more than 500 free to attend events worldwide this February. Social Media Week is owned and operated by Crowdcentric Media LLC.

About Entrinsic

Entrinsic is a leading social media communications agency in Canada focusing on business development. Founder and company president and CEO Eli Singer is a highly recognized thought-leader with the belief that social media is shaping the way consumers, and by extension, businesses think, behave and communicate today. Entrinsic's clients have included The Bank of Montreal, Aeroplan, The Museum of Modern Art, Staples Canada, Massey Hall Roy Thomson Hall and the Canadian Breast Cancer Foundation. More information is available at

Contact Information

  • For additional information and media accreditation,
    please contact:
    Social Media Week Toronto
    Jyotika Malhotra, Co-Curator