Social Media Week Toronto

Social Media Week Toronto

February 02, 2011 12:22 ET

Social Media Week Toronto Gets 'Fashionable' With Ryerson University

Integrated Program Highlights Fashion, Retail and Social Media

TORONTO, ONTARIO--(Marketwire - Feb. 2, 2011) - Students from Ryerson University have come together to create an exciting new integrated design and speaking program for Social Media Week Toronto. With speakers from top retail brands and with participation from students from the Ted Rogers School of Retail Management and the School of Fashion, these programs will explore how social media is changing the fashion and retail industries, and the impact it has on classroom learning. The events are spread out throughout the week for Social Media Week Toronto, which runs from February 7-11, simultaneously in nine cities.

"This is a wonderful opportunity for students to showcase their knowledge of social media and their designs both locally and globally through our city partners" says Jyotika Malhotra, founder of, consultant and co-curator for Social Media Week Toronto. " is proud to be involved with this program with Ryerson University and to work directly with the students and faculty in developing these concepts".

Three students from the School of Fashion will transform forgotten fur garments into innovative new fashion pieces to re-purpose, re-fashion and re-educate people's perceptions around real fur. Documented by Ryerson's journalism and radio and television students, FuRRR Real will follow the designers' progress as they challenge society's norms around wearing fur and explore the global responsibility and Canadian heritage of the material. Viewers can follow the designers online through the SMWTO blog at and a dedicated Twitter feed at @FurrrrReal, which will allow participants to be privy to the design process. Meet the designers at, where daily sneak peeks of the designs can be found, starting on February 7. These one-of-a-kind pieces will be available for purchase on February 11 through an online auction organized by students from the Ted Rogers School of Retail Management, with details to be announced soon.

"FuRRR Real is an excellent example of how social media can enhance the retail industry by creating a personal connection between creators and consumers," says Robert Ott, chair, Ryerson University School of Fashion. "By integrating social media within a course curriculum, students are provided new tools through which they can push the limits of their creativity."

On February 7, students from the Ted Rogers School of Retail Management will be hosting two speaker sessions to further explore this incorporation of social media within the retail industry. In The Evolving Role of Social Media in Retail, students will be joined by industry veterans from Roots Canada Ltd. to examine how tools like Twitter and Facebook have changed the way retailers connect with their customers. Panelists from Black's Photography Corporation, The Home Depot Canada, H&M Canada, and Sears Canada Inc. will contribute to the discussion through a Q&A session following the presentation.

"Social media in the retail industry and in post secondary education is one of the most exciting and equally challenging, strategic and tactical decisions facing management and educators today. Social Media Week Toronto is an excellent opportunity for students to both share their insights and learn from practitioners in these fields," says Elizabeth Evans, director, Ted Rogers School of Retail Management.

Through its use in the classroom, and as a bridge between higher education and the retail industry, Educ@te Me: Social Media and Higher Learning explores social media from an academic standpoint and will include speakers from Danier Leather, Fanfare and Ryerson. As part of this exploration, students from the Ted Rogers School of Retail Management will be sharing their experiences leading up to and during Social Media Week through their Twitter feed at @Ryerson_Retail.

To register for these events and to view the full event schedule, visit Follow us on Twitter at @SMWTO. Over 50 predominantly free events are being delivered through Social Media Week Toronto. The sessions cover a wide range of industry sectors and conversations about the impacts of digital and social media on business, marketing, culture and society as a whole.

Ryerson University's integrated program for Social Media Week Toronto is produced by, a fashion website. Social Media Week Toronto is produced by Entrinsic. Global support for Social Media Week comes from headline sponsor NOKIA and supporting sponsors PepsiCo, Meebo, JWT, and global media partner, Weber Shandwick, along with local media partner Marketwire.

About Social Media Week

Social Media Week ( is one of the world's most unique conferences, providing global perspectives on emerging trends in social and mobile media. In 2010, the conference was hosted in eleven cities worldwide and attracted more than 18,000 attendees with hundreds of thousands connecting online and through mobile media. Currently city partners and their local advisory boards are creating programs which collectively will consist of more than 500 free to attend events worldwide this February. Social Media Week is owned and operated by Crowdcentric Media LLC.

Contact Information

  • For additional information and media accreditation,
    please contact:
    Social Media Week Toronto
    Jyotika Malhotra, Co-Curator