SOURCE: MarketResearch.com

MarketResearch.com

October 14, 2009 10:08 ET

Social Network Ad Spending to Increase 13% in 2010

ROCKVILLE, MD--(Marketwire - October 14, 2009) - MarketResearch.com has announced the addition of eMarketer's new report "Social Network Ad Spending: A Brighter Outlook Next Year," to their collection of Social Networking market reports. For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2391515

2009 is turning into a year of major shifts in the social network business. Facebook, once a distant No. 2, has outperformed MySpace in nearly every measure of usage and is on track to surpass its rival in ad spending by 2011.

The Social Network Ad Spending report asks -- and answers -- the critical question: Is the experimental phase of social network marketing drawing to an end? Paid online social network advertising is expected to fall 3% this year, as a result of the poor economy and difficulties at MySpace. However, eMarketer projects that US marketers will increase their spending 13.2% in 2010, to $1.3 billion.

Key questions the "Social Network Ad Spending report answers:

--  How much are marketers spending to advertise on social networks?
--  What is driving Facebook's growth as an advertising venue?
--  What percentage of companies market via social networks -- and is
    their spending growing?
--  What is the future of delivering targeted ads based on the social
    graph?
--  And many others...
    

eMarketer Reports -- On Target and Up to Date

The Social Network Ad Spending report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make timely, well-informed business decisions.

Topics covered in the report include...

Executive Summary
     US Online Social Network Advertising Spending, 2008-2011 (millions and
      % change)
     Key Questions
The eMarketer View
     Key eMarketer Numbers -- Social Network Ad Spending
Social Network Ad Spending
     US Online Social Network Advertising Spending, 2008-2011 (millions and
      % change)
     US Online Social Network Advertising Spending, by Venue, 2008 & 2009
      (millions and % of total)
     US, Non-US and Worldwide Online Advertising Spending on MySpace and
      Facebook, 2008 & 2009 (millions)
     US Online Social Network Advertising Spending, 2008-2011 (millions and
      % of total online ad spending)
     Comparative Estimates
     Leading Social Networks, Ranked by US Online Advertising Revenues,
      2009 & 2010 (millions, % change and % share)
     US Online Advertising Revenues, by Company/Category, 2009 & 2010
      (% share)
     US Emerging Media Advertising Spending, by Media, 2006-2009 (millions)
     US Interactive Marketing Spending, by Format, 2008-2014 (millions)
     US Interactive Marketing Spending Growth, by Format, 2009-2014 (%
      change)
     Facebook
     Top 20 Social Networking Sites Among US Internet Users, May 2008 & May
      2009 (thousands of unique visitors and % change)
     MySpace
     Top 10 US Web Publishers, Ranked by Total Display Ad Views, April 2009
     Top 10 US Social Networking Sites, Ranked by Total Display Ad Views,
      April 2009 (millions and % share)
     Top 10 UK Web Publishers, Ranked by Share of Online Display Ads, April
      2009 (% of total)
     Other Sites
     Widgets and Applications
Marketer Usage
     US Marketers Whose Brand/Company Has an Active Presence on Social
      Networks, February 2009 (% of respondents)
     Interactive Marketing Tactics Used by US Marketers, 2007-2009 (% of
      respondents)
     Social Networking Activities of US Companies, April 2009 (% of
      respondents)
     Marketing Activities that Will Be Increased When the Recession Ends
      According to US Marketing Executives, April 2009 (% of respondents)
     Media Channel US Marketing Executives Would Like to Use to Develop
      Their Brand but Have Not Been Able to Implement, April 2009 (% of
      respondents)
     Change in Social Media Investment According to Social Media Marketers
      Worldwide, December 2008 (% of respondents)
     Comparative Estimates: Marketers Who Plan to Increase Spending on
      Social Media in 2009 (% of respondents)
Effectiveness of Social Network Advertising
     Advertising Channels that Perform Strongly for Their Company According
      to Marketers Worldwide, December 2008 (% of respondents)
     Attitudes of E-Mail Marketers* Worldwide** Toward the ROI of Select
      Online Marketing Tactics, January-February 2009 (% of respondents)
     Media Channels that Are Effective for Building Brand Equity According
      to US Marketing Executives, February 2007 & April 2009 (% of
      respondents)
     Primary Objectives of Social Media Marketing According to Marketers*
      Worldwide**, February-March 2009 (% of respondents)
     Benefits of Social Media Marketing According to US Marketers, January
      2009 (% of respondents)
     US Social Media Users Who Rely on Social Media When Making Purchase
      Decisions, March 2009 (% of respondents)
     US Teen Internet Users Who Agree with Companies Using Select
      Advertising Platforms to Reach Them, May 2009 (on a scale of 1-5*)
     US Teen Internet Users Who Have Friended a Company on a Social
      Networking Site, May 2009 (% of respondents)
Targeting the Social Graph
     Lessons from Behavioral Targeting
     Primary Reason US Agencies and Advertisers Use Ad Networks, 2007-2009
      (% of respondents)
     Types of Online Ad Targeting Used by US Agencies and Advertisers,
      2007-2009 (% of respondents)
     Online Marketing Tactics Used by US* Senior-Level Marketing
      Executives, by Budget Size, February-March 2009 (% of respondents)
     Level of Concern About Aspects of Behavioral Targeting According to
      US* Senior-Level Marketing Executives, February-March 2009 (% of
      respondents)
     US Internet Users' Attitudes Toward Advertisers Using Their Browsing
      History for Advertising Purposes, February 2009 (% of respondents)
Conclusions
Endnotes
     104967
     Comparative Estimates: Marketers Who Plan to Increase Spending on
      Social Media in 2009 (% of respondents)
     104968 | 104969 | 104972
     US Online Social Network Advertising Spending, 2008-2011 (millions
      and % change)
     US Online Social Network Advertising Spending, 2008-2011 (millions
      and % of total online ad spending)
     Key eMarketer Numbers -- Social Network Ad Spending
Related Information and Links
     Related Links
     Contact
     Report Contributors

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