December 04, 2007 10:12 ET

Social Networking-Based Real Estate Website Launches With

First in the Industry, Site Provides a User-Driven Real Estate Community

MILWAUKEE, WI--(Marketwire - December 4, 2007) -, An Online Real Estate Community™, officially launches today offering a new resource for today's struggling market. Creating a forum for buyers, sellers, agents, investors and developers to communicate in an open, non-intimidating atmosphere, provides America's first social networking-based real estate site.

Created by entrepreneurs Scott Lurie and Michael Abraham, aims to fill a significant void in the marketplace. "After attempting to personally sell a property, I realized that an outlet where I could openly communicate with other stakeholders in the real estate industry didn't exist," said Scott Lurie, founder of "It just made sense to create a forum that might help ease the entire process."

With rising inventories and significant selling competition plaguing the market, provides a new platform for sellers to promote properties; buyers to review potential homes and locations and agents to publicize their services and current listings. members can upload listings and video tours of properties; create personal profile pages and blog about current issues or a specific property and its location. Home-seekers are able to ask questions, send a message to the seller, add a home to their personal property watch list, run a mortgage calculator and most importantly, make an offer directly from the site.

" has been created with the end-user in mind every step of the way," states Michael Abraham, director of design and development. "Low fees, user-friendly services and technology combined with resources such as the mortgage calculator, blogs and property watch lists, is exactly what the market needs."

For interview requests and additional information, please contact Suzanne Lennon at 239.434.2880 or

Established in 2006, is an Online Real Estate Community™ providing a dynamic way to buy and sell real estate online. An inclusive platform allows buyers, sellers, real estate agents, investors, developers and services providers a place to connect online.

For more information, please visit

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