Sony Ericsson

Sony Ericsson

December 09, 2010 09:01 ET

Social Networking Capabilities Becoming Major Priority for Mobile Phone Users

LONDON, UNITED KINGDOM--(Marketwire - Dec. 9, 2010) - The social networking functionality available on various forms of smartphone is becoming a key factor when it comes to consumers choosing which mobile phone to purchase.

The number of people using social networks such as Facebook and Twitter is increasing at a rapid pace, and the number of users accessing their social networks via mobile devices in increasing even quicker. As such, more and more consumers are buying new mobile phones based on the handset's ability to facilitate their day to day social media interactions, on top of the traditional mobile phone functions.

The Sony Ericsson range of handsets - including the HD video phone, the Vivaz™ pro, and the Xperia™ X10 mini Android phone - attends to each consumer's need when it comes to social networking functionality. The Timescape app, found only on Sony Ericsson handsets running on the Android platform, successfully integrates all of the users social media (including Facebook and Twitter), text messages and emails into one live stream of communication.

Ben Padley, Head of Digital and CRM at Sony Ericsson, said: "The ability of modern mobile phones to allow users to successfully access, interact and develop their online communities is absolutely crucial when it comes to consumers' buying choices. The vast majority of consumers now buy phones as overall mobile devices rather than just phones; it's vitally important that their phone allows them to communicate online whilst on the move as well as being able to call and text people.

"The Timescape app integrates all of the user's communication in an entertaining and efficient way, allowing them to seamlessly interact with contacts on a variety of platforms with minimal effort."

Sony Ericsson creates innovative, sophisticated and inspirational phones and accessories, designed with each individual's fun and entertainment in mind. Sony Ericsson seeks to help each user see things differently, to be at the centre of countless everyday moments and make them extraordinary, to create an inspiring friend for everyone so that they can find beauty in the unexpected.

For more information on the Xperia™ range and other Sony Ericsson smartphones, please visit www.sonyericsson.com.

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