SOURCE: DigitalPost Interactive

April 29, 2008 09:30 ET

Social Networking Goes to the Dogs With New Pet-Themed Community From DogChannel.com and DigitalPost Interactive

Pet-Lovers Can Now Share, Compare, and Show Off Their Dogs With the Ultimate in Style and Elegance

IRVINE, CA--(Marketwire - April 29, 2008) - What do you get the dog who has everything? A profile on the hippest new social networking site -- "Club Dog Gold" at www.DogChannel.com. Launched today by BowTie, Inc. and powered by DigitalPost Interactive (OTCBB: DGLP) (www.dglp.com), Club Dog Gold gives our four-legged friends their very own professional-looking web page where owners can share their pet's special quirks, cool habits, funny videos, and even full-screen slideshows with the rest of the world in complete style and elegance. Available through www.DogChannel.com, the newest, premium pet sites feature a host of animated doggie-themed templates to choose from, plus fun music, message boards, and even a built-in photo store where members can order custom T-shirts, Mugs, prints and more of their favorite pooch.

"The Dog owner of today is a whole new breed," said Michelle Williams, Director of Internet Marketing for BowTie, Inc. "Pets are their pride and joy, and they pamper them with the best food, accessories, and care. So providing them with a unique community online where they can strut their pooch's stuff through photos and videos is a very natural fit for us and for them."

The Club Dog Gold community has all the fun and exciting features of today's most popular social networking sites, but is exclusively for dogs and their owners. Like MySpace, members can peruse profiles, leave comments, and even cast their ballot for "Dog of the Day." Joining the Club Dog community is free for a basic pet site, but members can upgrade to a premium version called "Club Dog Gold" where they can take advantage of additional photo space, videos, full-screen slideshows and more for $4.95, $8.95 or $11.95 a month depending on the desired service package. Entry-level Club Dog Gold sites include1500 photos and 10 minutes of video, while the $11.95 Premium subscription provides unlimited numbers of both.

"Pet owners are an extremely impassioned community who see their dogs as another part of the family," said Glenn Wilk, VP, Business Development, DigitalPost Interactive. "Families who use our technology are eager to showcase their pets online, so this is the perfect forum. We're proud to give pet lovers a stunning new place to showcase their best pet moments online with family and friends."

About the Pet Economy:

--  According to a recent issue of BusinessWeek, the "Pet Economy" is
    booming, with Americans spending $41B on pets, double what they spent ten
    years ago -- more than the GDP of all but 60 countries on the planet.
    
--  Empty nesters, single professionals, and couples without children are
    driving the pet economy with both the time and the money to spend on their
    pets.
    
--  The Pet Economy is expected to rise to $52B in the next 2 years, more
    than Americans spend on movies, video games, and music combined.
    
--  Pet owners are increasingly looking at their pets as one of the
    family. 40% of dogs sleep in the same bed as the owner and 1/3 get birthday
    gifts.
    

About DigitalPost Interactive

DigitalPost Interactive is a SaaS (Software as a Service) and application provider that delivers B2B and B2C digital media-sharing solutions that are both easy to offer and easy to use. The company's visually-stunning, user-friendly Web 2.0 technology gives consumers a single, engaging place online for permanently storing and sharing a lifetime of digital media and memories, connecting with family and friends, and keeping organized in today's digital world.

Completely scaleable and re-brandable, DigitalPost Interactive's technology gives companies in the photo, travel, entertainment, sports, and other vertical markets a fast and efficient way to offer dynamic Web 2.0 products and services. This technology can create exciting new revenue streams for all companies looking to monetize this emerging new internet opportunity. For more information about DigitalPost Interactive or its consumer sites www.TheFamilyPost.com and www.WebsitesForHeroes.com, please visit www.dglp.com.

About BowTie

BowTie, Inc. is the leader in special interest pet magazines, trade magazines, books and websites dedicated to pet-loving consumers, pet-supply retailers, veterinarians, breeders, and pet professionals worldwide. For more than 3 decades, BowTie, Inc. has provided up-to-the-minute information and lively entertainment focused specifically on cats, dogs, birds, horses, reptiles, fish and ferrets -- all packaged in colorful, contemporary, high quality magazine formats.

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