September 09, 2008 16:58 ET

Social Networks... The Perfect Platform for Creating Positive Changes in Your Life?

Tools To Life Steps Up to the Challenge of Creating Social Networking With a Purpose... Changing People's Lives Through the Power of Community, Commitment, and Accountability

SAN FRANCISCO, CA--(Marketwire - September 9, 2008) - Spending exceeds $13 billion in the USA alone on self help as people seek life improvements. Despite spending increases, statistics show that we are gaining weight, saving less, ending marriages, unhappy in relationships, careers, and more. Life Coach Devlyn Steele says, "That's because the skills self help teaches us do not help if we are not committed to our success." He offers as the solution.

Launching the "Make a Commitment Tool" today at Techcrunch50 -- a premier technology show ( held in San Francisco -- Coach Steele, the CEO and Founder of Tools To Life, says, "What we're discovering is that the internet and social networks enable us to create positive change in our lives like never before. By teaching users how to commit, hold themselves accountable, and ask for support when they need it, we're finding that has been the key ingredient in a lot of our users' success stories."

The "Make a Commitment Tool" is simplicity itself, asking a user to state their goal and sign a digital "Commitment Contract" committing themselves to taking positive action toward making their goals happen. The Tool periodically "checks-in" with users via gentle reminders, and acts as a bridge between the user and their friends, family, and other members of the Tool community to keep them motivated and on track to creating their personal success.

"I think this new tool represents a new direction in self help. So much focus is put on setting the goal, and creating intentions, but not enough focus is put on the three key elements of success: Commitment, Accountability, and Support. We're teaching people to put these elements into play and it's having amazing results. Just take a look at some of our Success Stories on the site," says Greg Johnson, Marketing Director at

Social networks like MySpace and Facebook have proven track records for helping people connect with their favorite bands, long-lost friends from school, and meet new friends. While they won't be going away in the near future, the growing success of companies like Tools To Life is shining a light on how powerful social networking can be in reshaping the world, one person at a time.


Launched in January 2007, Tools To Life ( provides interactive multimedia programs of self-discovery and personal empowerment wrapped around a supportive social networking community. It teaches people how to control their impulsive behaviors and apply daily action choices toward achieving amazing personal success in all areas of life. The community offers member support, accountability, encouragement, best practices and shared tips for personal improvement. There are more than 10,000 life changing stories members of the program posted on the site. Please visit for more information.

About TechCrunch50

Founded in 2007 by leading technology blog TechCrunch and entrepreneur Jason Calacanis, the TechCrunch50 conference provides a platform for early-stage, and frequently unfunded, companies to launch for the first time to the technology industry's most influential venture capitalists, corporations, angel investors, fellow entrepreneurs and the international media. Companies are selected to participate exclusively on merit. TechCrunch50 is supported by corporate sponsors Google, Microsoft, MySpace, Salesforce, MSN Money, Symantec, Thomson Reuters and Yahoo!, as well as venture capital firms including Sequoia Capital, Mayfield Fund, Clearstone Venture Partners, Charles River Ventures, Founders Fund, Perkins Coie and Fenwick & West.

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