SOURCE: Social Reality, Inc.

Social Reality, Inc.

December 03, 2015 09:00 ET

Social Reality and the American College of Chest Physicians (CHEST) Launch Next-Gen SRAXmd Non-Endemic, Location-Based Digital Ad Program

Digital Ad Tech Innovator Connects CHEST Member-Clinicians With Relevant, Cutting-Edge Pharma Marketing, Brings Medical Association Additional Revenue Stream

LOS ANGELES, CA--(Marketwired - December 03, 2015) - Social Reality, Inc. (OTCQB: SCRI), an Internet advertising and platform technology company that provides tools to automate and maximize the digital advertising market, announces the launch of a breakthrough program in non-endemic medical marketing with the American College of Chest Physicians (CHEST), a medical association serving more than 18,700 member-clinicians worldwide dedicated to championing the prevention, diagnosis and treatment of chest diseases. Social Reality's next-generation medical programmatic digital ad platform, SRAXmd, engages medical professionals at practice locations and through desktop display messaging, pinpointing the healthcare provider market via specific branded messaging in real-time. The next-gen platform also enables the mobile location-based delivery of ads that are tailored to a specific field of medicine, in this case, the critical care, pulmonary and sleep medicine field, providing a high value service to both the pharma industry and medical professionals.

"SRAXmd changes the landscape of mobile health care provider targeting with real-time, high-value messaging. We're pleased to align with the forward-looking team at the American College of Chest Physicians, who recognize this win-win for the organization, its members, and the pharmaceutical and device manufacturing companies serving chest-medicine clinicians," said Erin DeRuggiero, Social Reality's Co-Founder and Chief Innovations Officer. "SRAXmd affords CHEST both the ability to give its members beneficial mobile content during medical conferences and also an added revenue stream for the association, while providing its valued members increased awareness of the latest treatments available."

The SRAXmd program for CHEST incorporates two proprietary Social Reality platforms: DOME™ and DocTrax,™ customized for the association. DOME (Doctor Optimized Mobile Engagement) provides pulmonary physicians and other CHEST member-clinicians with to-the-minute, hyper-targeted messaging at medical congresses and symposiums, in mobile browser sites and in-app for both iOS and Android devices. Messages appear in a full range of content already being viewed, within 100 meters of the mapped location and via Internet Protocol (IP) address to meeting WiFi, with engagement tracked in real time. DocTrax re-engages member-clinicians with pharma ad banners while they surf non-endemic web-based content on their desktop and laptop devices via the event site's WiFi network.

"We stay on the cutting edge for our members. Whether it's distributing breakthrough research in our industry-leading scientific journal, CHEST, or bringing together the world's top chest-medicine experts to serve as faculty or speakers, we put a premium on delivering what our members want: the best and latest information in the field that allows them to best serve their patients and their careers," said Robert Musacchio, Ph.D., Senior Vice President of Business Development at CHEST. "The SRAXmd platform provides our association with an added source of revenue from pharma ads that, in turn, keep our membership apprised of the latest chest-medicine treatments available while at industry events. Additionally, when we add a symposium during a congress, we can relay that information to our members' cell phones and other portable devices, whether they're surfing the top restaurants in town or checking out their local sports team's scores. It's beneficial information, so it's well received and, unlike a traditional cloth banner or flyer under the hotel room door, it communicates the message directly, efficiently and immediately."

"Mobile and tablet devices are essential tools for the healthcare industry and are changing the way work gets done. They've also opened up new ways of communicating with professionals outside of traditional medical content and journals," said Christopher Miglino, Social Reality's CEO, Chairman and Co-founder. "Together with CHEST, and other pacesetters in the healthcare community, we believe we can give pharmaceutical and medical device manufacturing companies and brands a better share of voice on their digital and mobile spend and more engaged reach and frequency for their dollar."

Social Reality's SRAXmd platform has the breakthrough ability to engage professionals wherever they are, across multiple devices and channels, be it in their practice, at home, or when they travel for annual conferences and meetings. "The ability to make these connections outside of traditional medical journal content allows pharmaceutical companies to benefit from a much larger share of voice. Messaging resonates and inspires action when the intended audience isn't being bombarded by ten or twenty competing brand messages. This pharma safe ad serving capability tied to SRAXmd's offering is a key differential that we believe will increase brand sell through and adherence," added DeRuggiero.

SRAXmd allows healthcare associations and publishers to monetize a sought-after healthcare provider audience, and invites pharmaceutical brands to buy inventory through Social Reality's advanced programmatic platform and Real-time Bidding (RTB) integration.

According to an April 2013 survey of U.S. health care marketers from Medical Marketing & Media and Ogilvy CommonHealth, the pharmaceutical industry allocates 75% of its total marketing budget targeting health care professionals, with 25% direct-to-consumers. The same study found that 40% of respondents planned to increase marketing targeted at physicians in 2013, and projected $1.24 billion would be spent by pharmaceutical companies on digital marketing in 2014, which was up 5% from total spend in 2013. That figure represents 2.6% of all digital ad dollars spent annually. The total spend was projected to increase to $1.31 billion in 2015.

Social Reality unveiled its innovative Social Reality Ad Exchange (SRAX) platform in 2013 and developed the SRAXmd platform product line extension in 2014.

About Social Reality
Social Reality, Inc. is an Internet advertising company that provides tools to automate the digital advertising market. The company has built technologies and leveraged partner technologies that service social media and the Real Time Bidding (RTB) markets. For more information, please visit

About American College of Chest Physicians
The American College of Chest Physicians (CHEST) is the global leader in advancing best patient outcomes through innovative chest medicine education, clinical research, and team-based care. With more than 18,700 members representing more than 100 countries around the world, its mission is to champion the prevention, diagnosis, and treatment of chest diseases through education, communication, and research. This includes connecting health-care professionals to the latest clinical research and a wide array of evidence-based guidelines through the CHEST Journal, while also serving as a total education resource for clinicians through year-round meetings, books, mobile apps, and live courses in pulmonary, critical care, and sleep medicine. The first medical association with a clinical simulation program accredited by the Society for Simulation in Healthcare, the American College of Chest Physicians also provides hands-on training through innovative simulation education. The CHEST Foundation, its philanthropic arm, provides members with grants, patient education tools, and other resources to help their patients live and breathe easier. For more information, please see:

Forward-Looking Statements
This press release may contain forward-looking statements. These forward-looking statements are based on current expectations and involve inherent risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict, including, without limitation: our ability to grow our revenues and manage our gross margins; our history of losses; our limited operating history; the terms of our financing agreement with Victory Park Management, LLC as agent for the lenders; the impact of our debt obligations on our liquidity and financial conditions; the impact of the earn out payments to Mr. Steel; our possible need for additional financing; risks associated with loss of access to the Facebook platform; risks associated with loss of access to RTB inventory buyers; the continued appeal of digital advertising; our dependence on our publishers; risks related to possible future acquisitions; the limited market for our Class A common stock; and the impact of penny stock rules on the trading in our Class A common stock, among others, all as set forth in our Annual Report on Form 10-K for the year ended December 31, 2014 as filed with the Securities and Exchange Commission, and our other filings with the SEC. Except for our ongoing obligations to disclose material information under the Federal securities laws, Social Reality undertakes no obligation to release publicly any revisions to any forward-looking statements, to report events or to report the occurrence of unanticipated events. These forward-looking statements speak only as of the date of this report, and you should not rely on these statements.

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