SOURCE: Gigya

Gigya

January 31, 2014 09:00 ET

Social Super Bowl Showdown: Seahawks Fans Are "All About That Action," Broncos Fans Show a Softer Side

New Data From Gigya Highlights the Differences Between Fans of the Contending Super Bowl Teams

MOUNTAIN VIEW, CA--(Marketwired - Jan 31, 2014) - Gigya, the Connected Consumer Management Suite, today released data showcasing the striking similarities and differences between the social media fan bases of this year's Super Bowl rivals, the Seattle Seahawks and Denver Broncos.

Data for the infographic was pulled from the profiles of Facebook users who have liked the Seahawks or Broncos. This data was then analyzed using Gigya's new Consumer Insights dashboard, a groundbreaking tool that helps marketers understand and reach their audiences. The resulting insights convey the most liked TV shows, movies and more for each team's social fan base. Data was anonymized as to protect individual user identities.

Gigya was able to discern that the Denver Broncos have a high concentration of fans around the United States, from New York to California, while Seahawks fans are heavily concentrated in the Pacific Northwest. Broncos fans tend to enjoy more light-hearted, family-oriented movies like Finding Nemo and Shrek, whereas Seahawks fans are "all about that action" with favorite movies including Star Wars and Batman: The Dark Knight. Other intriguing insights featured in the infographic include:

  • Both teams' fan bases share an affinity for adult cartoons like Family Guy, South Park and The Simpsons
  • Top music artists for the Broncos include female pop stars like Lady Gaga, Adele and Rihanna, while Seahawks fans tend to like bands with a harder edge, like Nirvana and Red Hot Chili Peppers
  • Seahawks fans' favorite brands are homegrown, with Seattle-based Amazon and Starbucks leading the pack
  • The Broncos have a larger female fan base (22%) compared to the Seahawks (16%)

For more information about Consumer Insights and Gigya's Super Bowl infographic, see here: http://blog.gigya.com/introducing-consumer-insights/

About Gigya
Gigya's Connected Consumer Management Suite enables the world's largest brands, including Pepsi, Verizon and ABC to understand and connect more closely with today's mobile and socially connected consumers. The company's technology helps businesses access, consolidate and manage permission-based identity and behavior data, while providing deep customer insights that turn data into action.

Through products like Social Login, Registration-as-a-Service, Social Plugins and Gamification, Gigya provides customers with the rich data, intelligence, and tools needed to reach consumers with the right messages, on the right platforms at the right time. Gigya drives user acquisition and engagement for 700 enterprises and reaches 1.5 billion unique users per month, ensuring that today's businesses stay relevant in the age of the connected consumer.

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