SOURCE: Socialbakers


September 13, 2011 00:01 ET

Socialbakers Launches Social Media Management Platform at DEMO Fall 2011

Marketing Professionals to Gain Social Media Insight With Socialbakers Engagement Builder and Analytics

SANTA CLARA, CA--(Marketwire - Sep 13, 2011) - Socialbakers (, the fastest growing social and digital analytics company, has announced the public launch of its social media management platform, including updates to its analytics, today at the DEMO Fall 2011 conference.

DEMO Fall 2011 marks the release of Socialbakers' unique offering -- Socialbakers Engagement Builder -- which enables strategic management of any Facebook page through a set of unique features designed to help run your social assets. Engagement Builder's main value proposition is the management of both, the presentation and newsfeed of social media assets including Facebook pages, Twitter, and other social networks.

The launched product adds up to the current Socialbakers Analytics and industry benchmarking capabilities, which provides marketers with the data to make informed strategic decisions around returns on their social media investments. Key features of Engagement Builder include a user-friendly dashboard, drag and drop functionality, and new audit and industry benchmarking capabilities.

With over 250,000 brand and marketing professionals already engaging with the platform each month and over 30 of the Fortune 500 using it, Socialbakers is the marketers' choice for brand management and analytics, building social media engagement, customer service, competitive intelligence, and trend analysis.

Jan Rezab, CEO of Socialbakers, said: "Socialbakers is the only platform on the market that allows marketers to gain meaningful data that will help them make informed decisions to truly harness the power of social media. We are the fastest growing social media analytics and management company in the space, which shows the demand for this type of service."

Social media analysis and insight is now mainstream and is starting to play an important role in the business process of every sizable company. The influx of social networks and marketing channels means companies need to gain insight and data to make the right decisions for their businesses moving forward.

Socialbakers is unique because no other product on the market can offer the same depth of social media analytics, metrics, and auditing capabilities. The Socialbakers platform allows marketers to measure the value of their social media investment and benchmark their success against competition within their respective industries.

"As social media matures, marketers will increasingly be required to justify and refine their social media investments," said Matt Marshall, executive producer, DEMO. "As a result, social media analytics providers such as Socialbakers will have a critical role to play in allowing brands to audit the value of audiences engaged, as well as benchmarking their activity against the competition."

The key features are:

Engagement Builder: is social media management platform, which offers unique set of features developed to deliver strategic solutions for the businesses. One of its key features is newsfeeds optimization, which allows the page owner to schedule the activities in real-time and share them with the team. This is done through the social media-planning calendar, which facilitates the management of more pages at the same time. Engagement Builder further offers tabs customization, which by adding styles and changing position offers important functionality for page brand management.
Engagement Builder enables:

  • Newsfeed optimization through social media-planning calendar
  • Special tab customization and tab section overview with graphics customization and styling
  • The possibility to quickly manage and filter the newsfeed
  • The possibility of third parties, such as social media agencies, creating application tabs based on our platform, and launching it across several Facebook pages
  • Drag and drop application -- the ability to create a tab by dragging and dropping elements

About DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business mass. For more information on the DEMO conferences, visit

ABOUT Socialbakers is the fastest growing social media analytics platforms in the world, covering a wide range of social media statistics. It specializes in statistics for: Facebook in various countries, Facebook pages, Facebook applications, developers on the Facebook platform, as well as Facebook advertising prices, LinkedIn in various countries, and Twitter users.

On top of this data, Socialbakers is in the right position to create advanced monitoring technologies like Socialbakers Page Analytics, which is now used by many brands both globally and locally to measure their Facebook presence. With its easy-to-use analytics, audits and benchmarks, Socialbakers is the only solution that allows brands to measure, compare, and contrast the success of their social media engagement and that of the competition. It is already the most widely visited site for Facebook statistics and brand metrics, and is the most cited source for Facebook global data, with over five million social pages being tracked. For more information, visit

Contact Information

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