SOURCE: SocialCode

June 13, 2016 12:33 ET

SocialCode Announced as an Initial Snapchat Partner

Snapchatters Watch Over 10 Billion Videos Each Day; 80% of U.S. Users Are Age 13 to 34

NEW YORK, NY--(Marketwired - Jun 13, 2016) -  Today SocialCode, a technology and insights company that provides tools and manages digital advertising for leading brands, was announced as a Snapchat Partner. Snapchat is a platform that attracts millions of users who create content on a daily basis. SocialCode will develop technology and strategic services that will be available later this year to help advertisers reach audiences with Snap Ads.

Snapchatters watch more than 10 billion videos each day. More than 100 million Snapchatters use the platform each day, and more than two-thirds of those create content daily. The U.S. audience of Snapchat is roughly 50% male, 50% female, and 80% of Snapchatters in the U.S. are 13 to 34 years old.

"We are thrilled to be an initial Snapchat Partner to begin developing technology and strategies that will help organizations create Snap Ads that offer scale, efficiency and relevance for their brands," said SocialCode CEO Laura O'Shaughnessy. "Our deep experience scaling billions of media dollars behind social video campaigns has prepared us to take full advantage of this partnership. We look forward to sharing more specifics about this massive opportunity in the months to come."

To learn more about Snapchat Partners, visit snapchat.com/partners.

About SocialCode

SocialCode is a technology and insights company that manages digital advertising for the world's leading consumer brands. SocialCode decodes human needs to deliver actionable insights from consumer data on advertising platforms like Facebook®, Twitter, Instagram and Pinterest. SocialCode is the only major social marketing platform that combines automation with a strategic services group. That's why marketers like AB InBev, Nestle, Capital One, Reckitt Benckiser, Macy's and Visa trust SocialCode to know what to do now and what to do next. Visit SocialCode.com to learn more.

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