SOURCE: SocialCode

November 10, 2015 13:08 ET

SocialCode Recognized as Member of Instagram Partner Program Specializing in Advertising Technology

NEW YORK, NY--(Marketwired - Nov 10, 2015) - Today, SocialCode, a technology and insights company that manages digital advertising for the world's leading consumer brands, announced that it was recognized as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source and deliver content on Instagram.

Companies in the Instagram Partner Program have expertise in at least one of three specialties -- ad tech, community management and content marketing -- to help marketers meet their objectives. SocialCode has been badged in Ad Tech to help advertisers plan, buy, optimize and measure their Instagram advertising campaigns.

SocialCode's integration with the Instagram Ads API will enable advertisers to efficiently launch, scale and report on their Instagram campaigns through its proprietary technology. Additionally, advertisers benefit from the full-service capabilities that SocialCode's award-winning client team provides on all aspects of launching and managing Instagram campaigns.

"More than forty percent of SocialCode's client advertisers have already launched Instagram campaigns," said Laura O'Shaughnessy, co-founder and CEO, SocialCode. "Instagram gives brands a powerful platform to drive consumer awareness and action, and to reach new, qualified audiences."

For example, a SocialCode financial services client added scale and cost efficiencies to its Facebook campaign by extending it to Instagram, resulting in a forty-four percent lower cost per action.

"Each social platform requires unique creative, messaging, targeting and investment strategies," said O'Shaughnessy. "SocialCode's early technology integration with the Instagram Ads API enabled us to identify the most effective strategies for advertisers to reach and activate their consumers on Instagram."

With a community of 400 million, Instagram is the place on mobile where marketers go to tell creative, visual stories to drive business results. The Instagram Partner Program will spur innovation to meet the diverse needs of marketers across the globe.

Go here to learn more about the Instagram Partner Program.

About SocialCode
SocialCode is a technology and insights company that manages digital advertising for the world's leading consumer brands. SocialCode decodes human needs to deliver actionable insights from consumer data on advertising platforms like Facebook®, Twitter, Instagram and Pinterest. SocialCode is the only major social marketing platform that combines automation with a strategic services group. That's why marketers like AB InBev, Nestle, Capital One, Reckitt Benckiser, Macy's and Visa trust SocialCode to know what to do now and what to do next. Visit SocialCode.com to learn more.

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