January 06, 2010 18:42 ET Hires Former Google Executive, Kurt Abrahamson, as CEO

SAN FRANCISCO, CA--(Marketwire - January 6, 2010) - Kurt Abrahamson, former Google AdSense Executive and, most recently, Director of Google's North America Sales Operations, has been named CEO of

"We are fortunate to have somebody join our team who understands the complex needs of media companies," said Seth Goldstein, Co-Founder and Chairman. "Kurt's work at Google with publishers will be of great value as we continue to scale our business."

Mr. Abrahamson added: "Just as with AdSense where publishers were able to monetize directly from paid search, is helping publishers do the same from social media. I'm excited to be bringing this social advertising platform to life. It's the first of its kind enabling publishers to offer social advertising solutions at scale."

Mr. Abrahamson came to from Google where he first served as Director of the Content Media Group, leading the global launch of Google AdSense. Mr. Abrahamson managed the direct sales channel for publishers and secured long-term deals with five of the top ten web properties. He also served as the Director of Global Sales & Operations Strategy and as Director of Sales Operations for North America.

Prior to working at Google, Mr. Abrahamson served as COO of Jupiter Communications and President of Jupiter Media Metrix from 1994 to 2003. He helped build Jupiter's business from a 12-person office to one of the leading Internet research organizations, with over 520 employees worldwide. He grew and guided the sales team to secure over 40% market share, establishing Jupiter's position as one of the leading sources of Internet research. has been a leader in social advertising since 2007, launching the first self-serve platform for Facebook app developers and pioneering the use social graphs to maximize performance of online ads. Through its products, proves the value of social ads, which have significantly higher engagement rates than standard ads. Global marketers such as Unilever, P&G, Nestle, Paramount and Universal have all run successful campaigns on the company's platform. is bringing its innovative technology directly to publishers by building the industry's first social advertising platform, which will be released at the end of Q1.


For over two years, has been evangelizing the benefits of social advertising to advertisers and publishers. Currently, provides the industry's first advertising platform that enables social advertising across the web, helping brands reach consumers with real messages from real people.'s advertising platform supports a range of social relationships with standard authoring, serving, and reporting functionality. As a co-author of the IAB's social advertising best practices report, also provides leadership and guidance to assure continued consumer acceptance and response to social ads. is based in San Francisco, CA. For more information on's social advertising products, please visit

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