SOURCE: SocialNuggets

SocialNuggets

July 27, 2011 10:00 ET

SocialNuggets Launches Social Media Analytics Portal for Tablets

Industry Executives and Marketers Gain Access to Real-Time Insights to Help Form Business and Product Strategies

SANTA CLARA, CA--(Marketwire - Jul 27, 2011) - SocialNuggets today launches its social media analytics portal for the tablet market. Delivering real-time insights on the consumer electronics industry, the tablet portal provides information on how people feel about tablet brands, products, features, applications and campaigns. The addition of tablet data is an expansion to SocialNuggets' information database on smartphones and builds on existing partnerships with leading industry organizations such as the Consumer Electronics Association.

With SocialNuggets new portal, consumers can now make more educated buying decisions about tablets. Additionally, executives and marketers can now understand real-time consumer sentiments within the tablet industry to help assist in product and business strategy.

"The adoption of tablets continues to grow at an incredible rate, and as a result, industry leaders are constantly looking for ways to set their features apart from their competitors," said Chetan Sharma, founder and president of Chetan Sharma Consulting. "Social media provides a new layer of information into consumer sentiment and has the potential to reveal which features consumers may like or dislike or which tablet is more likely to succeed."

A sample of some of the insights available on SocialNuggets' tablets portal, which are derived from over one million conversations in social media over last six months, are included below:

  • Business, shopping and gaming are the Top 3 most common tablet activities with Apple's iPad & Blackberry's Playbook used most often for business purposes

  • Apple, Samsung and Motorola are the Top 3 vendors in tablets based on number of conversation and overall net perception scores

  • The price of HP's WebOS-based tablets is considered most favorable among users while Blackberry's Playbook has the most negative sentiments on price

  • Largest number of consumers have an 'Intent to Purchase' Apple's iPad while Android tablets are right behind with Blackberry and HP tablets lagging far behind

  • Android tablet manufacturers have much to learn from Apple when it comes to customer service as Apple scored significantly higher in this category

"We are offering a ready to use real-time data set and insights at an affordable price for executives in the consumer electronics industry," said R. Paul Singh, CEO of SocialNuggets. "We save companies the money that they usually have to spend on social media monitoring and text analytics software and the subsequent resources allotted to derive any useful insights."

Now the social nuggets tablet portal is available free. The Premium Data Portal for tablets, which is available for sale, features a complete data warehouse for market researchers, product managers, marketing managers and C-level executives to learn and analyze their own brands, products as well as competitors.

SocialNuggets will also be conducting a Webinar on its findings on Tuesday, August 2nd and Thursday, August 4th at 12:00 pm EDT to discuss its findings on tablet market.

About SocialNuggets
SocialNuggets technology delivers real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivers ready to use market intelligence for consumer electronics industry. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available in the form of a Premium Data Portal with full access to our data warehouse for analysis and integration with customers' data. SocialNuggets, a Serendio company, was founded in 2011 with headquarters in Santa Clara, CA. For more information, please visit www.SocialNuggets.net.

Contact Information

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