SOURCE: SocialParent

SocialParent

March 06, 2013 13:15 ET

SocialParent Debuts On-Stage at the 6th Annual LAUNCH Festival; Creates a Better Way for Families to Socially Plan, Recommend and Share

First Social Network to Treat Family as the Atomic Unit of Social Interaction

SAN FRANCISCO, CA--(Marketwire - Mar 6, 2013) - SocialParent, a new startup that connects families with the trusted circles they care about most, today officially launched to over 5,000 people on-stage at the LAUNCH Festival. SocialParent is the first social network built for the needs of families and the important circles of other families they routinely interact with. Parenting is, by nature, the oldest social task and has been largely unaddressed by existing social networking solutions.

The interaction between families is a powerful one, which requires an active social network. Often the largest, most adopted social networks today are passively used, connecting individuals at a surface level, between long distances. SocialParent connects families to enable more relevant discovery of new places, events, and impromptu get-togethers with those inside your local communities.

With 75 million families in the United States with children under the age of 18 and nearly 60% of parents owning smartphones, SocialParent fosters serendipitous discovery of activities between local families that makes everyday interactions simpler. Families can now connect with the most important network in their lives without being limited by social networks built for individual users, with poor privacy, and based on past experiences.

"SocialParent was developed with the on-the-go and often unexpected planning needs that come with having a family," said Reza Raji, founder and CEO of SocialParent. "Whether it's connecting with those precious, loved and trusted families you've become close with over the years or your soccer group, church groups, or classroom parents, SocialParent makes it easy to plan, recommend and share. Our goal is to be the social tool parents think of when it comes to managing their family's social interactions."

Everything in the app is modeled after the actual way families interact and plan with the much-needed social and mobile twist. "SocialParent is the first social app to build user interface and features with the family unit as its basic core experience," said Raji. Some of the features include dashboard planning tools, local recommendations and alerts, photo streams, super-easy planning, and groups -- for everything from a family's "inner circle" (families you really want to interact with) to temporary groups (i.e. class that lasts for 9 months, basketball team that lasts for 3 months, etc.), and much more.

The SocialParent app is available in the iTunes Store for iPhone, iPod Touch, and iPad downloads. To download the app, visit www.socialparent.com.

About SocialParent
SocialParent is a social network designed for families. The app lets families engage, interact, and share with those at the center of their daily lives. The result is better real-time, more efficient and serendipitous interactions with those that matter most to them.

SocialParent was co-founded by Reza Raji and Gerry Gutt who previously co-founded iControl Networks, the leading platform for broadband home management, currently used by ADT (Pulse), Comcast (Xfinity Home), Rogers, and many other major service providers. SocialParent is located in Palo Alto and its advisory team includes former and current executives from Disney, Intuit, Palm and Nokia.

About the LAUNCH Festival
The LAUNCH Festival is the best place to launch your company, raise money and learn about building great startups. Over 50 companies launch and compete for titles including Best Design, Best Technology and Best Overall. With 5,000+ attendees, the Festival is the largest live audience in technology. The LAUNCH Festival is produced by LAUNCH Media, which serial entrepreneur and journalist Jason Calacanis founded in 2010.

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