SOURCE: SocialShield

April 13, 2011 09:54 ET

SocialShield Appoints Veteran CEO George Garrick as Chief Executive Officer

Garrick, Former TapJoy, PlaceWare and Flycast CEO, Will Lead the Continued Growth of SocialShield's Technology That Helps Parents Keep Kids Safe and Responsible on the Social Web

SAN BRUNO, CA--(Marketwire - Apr 13, 2011) - SocialShield, an easy-to-use, online service that allows parents to monitor their kids' use of social networks such as Facebook, Myspace, Tagged, Twitter, and others, today announced the appointment of George Garrick as Chief Executive Officer. Garrick, an experienced web and technology executive and most recently the Chairman and CEO of TapJoy, the largest mobile app distribution and monetization platform, joins SocialShield to lead the company's continued growth and expansion.

"As a father of two teenagers and a pre-teen, I have a deep understanding of the problem that SocialShield solves for parents -- keeping children and teenagers safe online while also allowing them to participate in the ubiquitous social media platforms that have become an integral part of this generation's social interactions with friends and family," Garrick said. "SocialShield's cloud-based approach makes perfect sense for busy parents. They don't have to worry about platform-specific or client requirements, and SocialShield protects kids wherever they're using social networks, including cell phones."

Garrick's extensive work leading fast growing, dynamic technology companies will benefit and complement the hard work of SocialShield's co-founders Noah Kindler and Arad Rostampour who launched the company last year. In addition to his work turning around TapJoy (formerly Offerpal), Garrick was CEO of Jingle Networks (FREE411),, PlaceWare (acquired by Microsoft and marketed as Microsoft LiveMeeting), FlyCast Communications, Information Resources, Inc. and AC Nielsen. Garrick has worked closely in the past with SocialShield's two noted venture capital investors Venrock and U.S. Venture Partners, as well as several of the company's notable Angel investors including Russ Fradin, Rick Thompson, Larry Braitman and Gian Fulgoni.

"Due to rampant malware and viruses, no one connects their computer online today without some type of anti-virus software," Garrick said. "Concerned parents have realized the dangers of allowing their kids unsupervised access to social media, and parents are hungry for an easy-to-manage answer to keeping their kids safe and supervised online. We believe SocialShield is the answer."

SocialShield was designed to meet parents' multiple needs in monitoring their kids' online activities.

  • CyberBullying Promise - SocialShield will actively assist parents in identifying and reporting cyberbullies.
  • Friend verification technology - the patent-pending Safety Engines™ checks a child's online friends against a wide array of online databases to see if they are who they say they are, or are otherwise suspicious solicitors.
  • Reputation management - a teenager's online posts and behavior can have lifelong impact as colleges and employers review a person's online behavior.
  • SocialShield Alerts Engine™ - the Engine notifies parents immediately of online risky behavior.
  • Knowledge Center - SocialShield's online expert center includes tips from a team including psychologists, best-selling authors, law enforcement professionals, and online safety and social media experts.

About SocialShield:
Founded in 2009, SocialShield gives parents affordable, easy-to-use, state-of-the-art tools to help them protect their kids' Internet safety. SocialShield's technology flags parents about their children's activities on popular social networks so they can feel comfortable about who their children interact with online, what photos and conversations are being posted and where children have profiles. Yet, by operating primarily as an "exception reporting" technology, children can still use these networks with a feeling of privacy and independence. Based in San Bruno, CA., SocialShield is backed by USVP and Venrock as well as several notable private investors. For more information, visit