SOURCE: SocialShield


October 05, 2010 10:26 ET

SocialShield Raises $10 Million in Series A Led by Venrock and USVP

Funding to Accelerate Momentum and Continue Development of Sophisticated Technology Helping Parents Keep Kids Safe on the Social Web

SAN BRUNO, CA--(Marketwire - October 5, 2010) - SocialShield, a cloud-based service that allows parents to monitor their kids' use of the social networks Facebook, MySpace and Twitter, today announced $10 million in Series A financing led by Venrock, U.S. Venture Partners (USVP) and notable Silicon Valley angels.

The company, which launched in June of this year, will use the funding for marketing and to continue enhancing its patent-pending Safety Engine™ products. The technology gives parents exceptional visibility into what their kids are doing and saying on Facebook, MySpace and Twitter, among other social networks. 

"Today everyone agrees that you'd be crazy to connect your computer online without some form of virus and spyware protection," said Brian Ascher, Partner at Venrock. "We think that very soon parents will come to realize that it would be crazy to let their kids online without some form of protection like SocialShield."

The company's patent-pending technology alerts parents to threats their kids may face when using the Social Web. For instance, its cyberbullying technology immediately informs parents when their kids are being victimized by cyberbullies, are victimizing others, or are cyber-bystanders. It flags comments that pertain to suicide, drug use, sexual activity and other behaviors that could hurt their kids and much more. 

"I hold hundreds of crying kids in my arms in schools across America, who are victims of cyberbullying," says New York Times Bestselling author and school bullying survivor turned activist Jodee Blanco. "I know first-hand how desperately entire families are affected by the devastating effects of cyberbullying. SocialShield is the only technology that I know does the job and it's the only one I ever, and would ever, recommend."

SocialShield was recently named technology provider for AOL's kids' safety product SafeSocial. "We looked at all available solutions when selecting a tech partner for this product and SocialShield was the clear winner," said Ned Brody, president, AOL Paid Services.

Noah Kindler, who founded the company along with Arad Rostampour added, "This investment validates the need for parental oversight and the tools to do it in the new world of social networking. We'll continue to aggressively build leading edge technologies that keep up with the ever-evolving social web and the risks to kids around the world that come along with it."

SocialShield lives in the cloud so there is no software to download or install, working wherever kids are using Facebook, including cell phones. After a free trial, the service costs between $5 and $10 per month for the entire family.

Angel investors include Russell Fradin, Larry Braitman, George Garrick, Craig Sherman and Rick Thompson. "With social networking ubiquitous among tweens and teens, the need for SocialShield is obvious and immediate," says Ted Maidenberg, Principal at U.S. Venture Partners "We are very excited to be participating in what we think is one of the hottest startups in the space."

About SocialShield
Founded in 2009, SocialShield gives parents affordable, easy-to-use, state-of-the-art tools to help them protect their kids' Internet safety. SocialShield's technology allows parents to monitor their children's activities on popular social networks like Facebook and Twitter so they stay on top of who their children interact with online, what photos and conversations are being posted and where children have profiles. Working as a team, SocialShield and parents help ensure their children are using the Social Web safely, responsibly and that no harm comes to them. Based in San Bruno, CA., SocialShield is backed by USVP and Venrock. For more information, visit

About Venrock
Venrock is a premier venture capital firm with offices in Palo Alto, CA; New York, NY; and Cambridge, MA. Originally established as the venture capital arm of the Rockefeller family, Venrock continues an eight-decade tradition of partnering with entrepreneurs to establish successful, enduring companies. Having invested $2.5 billion in 442 companies resulting in 124 IPOs and 128 M&As over the past 40 years, Venrock's investment returns place it among the top tier venture capital firms that have achieved consistently superior performance. With a primary focus on technology, healthcare, and energy, portfolio companies have included Adify, Adnexus Therapeutics, Apple Computer, Athenahealth, Centocor, Check Point Software, DoubleClick, Gilead Sciences, Idec Pharmaceuticals, Illumina, Intel, Millennium Pharmaceuticals, Sirna Therapeutics, StrataCom, and Vontu. For more information, please visit Venrock's website at

About U.S. Venture Partners
U.S. Venture Partners (USVP) is a leading Silicon Valley-based venture capital firm, helping entrepreneurs build world-class companies since 1981. USVP focuses on early stage opportunities in sectors where the Partners have the domain expertise, operating experience and network of relationships to contribute to the success of an enterprise. Currently, the firm invests in digital communications, network systems, consumer and business services, media, semiconductors, clean technologies, biopharmaceuticals and medical devices. For more information go to

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