SOURCE: Socialvest Ventures, LLC

Socialvest Ventures, LLC

July 31, 2012 08:00 ET

Socialvest Launches iPhone App for Cause-Based Mobile Shopping

Socialvest App Lets Users Shop & Donate to Their Favorite Nonprofits Straight From the Phone

ATLANTA, GA--(Marketwire - Jul 31, 2012) - With mobile commerce and micro-philanthropy on the rise, Socialvest (, the leading cause-based online shopping platform, has extended its presence from the desktop to the smartphone with the launch of the Socialvest iPhone application. The app, available now in the iTunes app store, lets users shop with their favorite retailers through their iPhones and receive money back from each purchase, which can be donated to over 1.5M nonprofits directly from the phone.

Anyone can download the iPhone app, which is free, and immediately browse hundreds of stores within the Socialvest network. While shopping, users will see what percentage of spend each retailer is willing to give back. After making a purchase, the user is alerted via email from Socialvest that a deposit has been made to the member's Socialvest account. Directly from the iPhone, users can then donate money to the cause of their choice. 

Primary features of the app include the ability to:

  • Shop 100s of stores including the nation's biggest retailers and boutique etailers
  • Share your purchases and donations with friends via Facebook
  • Search thousands of products by name or category
  • Find the best deals and give back percentages by UPC codes using the Socialvest barcode scanner
  • Easy access to retailers offering in store pick-up
  • Save time by creating favorite retailer lists
  • Give from your Socialvest account anywhere, anytime, in any amount

Future versions of the Socialvest iPhone application will include tools for QR scanning, shopping lists and cross-platform integration. Mobile versions of Socialvest for Android devices and the iPad are planned for later this year.

Since 2010, the percentage of smartphone users in the U.S. making purchases on their mobile devices has risen to nearly 40%. ABI Research predicts that by 2015, $119 billion in goods and services will be purchased via mobile phones worldwide. Meanwhile, micro-philanthropy is also a fast growing market. Defined as smaller payments to noteworthy causes and exemplified by services such as Kiva and MicroPlace, micro-philanthropy uses technology to revolutionize giving, linking giver and receiver to enact change.

Socialvest has been in the cause-based online shopping business since 2010, officially removing its beta status last September. Thousands of consumers use the browser apps daily, and thousands of dollars have been donated to charitable organizations. Recently, Socialvest introduced browser apps for Mozilla Firefox, Internet Explorer, Safari and Google Chrome. With the browser application, users can shop online without having to visit the Socialvest website. They can see what percentage of spend each store within the Socialvest network is willing to return to the consumer. When searching via Google or Bing, a green Socialvest icon and coupon appear beside search results that participate in the program.

"We're looking to make it as easy as possible for you to support your favorite causes while doing what you do already -- shop," said Adam Ross, founder and CEO at Socialvest. "The introduction of the iPhone application makes shopping for the causes you care about even easier, and extends the possibilities of where you can shop and give: online, in stores and on your smartphones."

Screenshots available at:

About Socialvest
Socialvest is the fastest-growing cause-based online and offline shopping platform that benefits worthy non-profit organizations. With hundreds of top retailers from which to choose, U.S. shoppers can earn money to bank and donate to any combination of the more than 1.5 million registered non-profit organizations in the Socialvest network, at any time and at no additional cost to the consumer. Socialvest users earn money through, shopping with participating retailers online, through the Socialvest browser application or the iPhone application. Socialvest offers an opportunity to turn everyday shopping into extraordinary change by creating an easy fundraising channel for important causes close to home and around the world. Socialvest is a VC-funded social good service founded by social entrepreneur Adam Ross.

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