AUSTIN, TX--(Marketwired - Apr 10, 2013) - Socialware, the leading social business solution provider for financial services, today announced a new release of the Socialware platform. Socialware has a themed release each quarter, with a particular target audience in mind and set of capabilities built for that target audience. The Q1 2013 release theme is "Brand Protection and 1:Many Marketing" and includes new features to enhance capabilities for corporate and field marketers. This gives financial services firms the ability to increase their Social Intelligence: to reach more people with unique content through their social channels, and to track the effectiveness of their efforts and do it in a way that still maintains compliance and enterprise control. All new capabilities are immediately available to all customers.
"We recognize that one of the key roles of the marketer on social is to add value to other people's networks, making it critical for marketers at financial services firms to have the tools they need to do effective content marketing. This is why our new release adds rich capabilities for this audience," said Chad Bockius, CEO of Socialware. "But it's just as critical for checks and balances to be in place to make sure the messages being broadcast are compliant with the firm's policies and are consistent with the firm's approved brand guidelines. Socialware is the only solution that offers this complete functionality."
Features and enhancements in the new release include:
Campaign management and publication schedules
- Marketing teams now can extend their campaigns to include distribution through social channels. Marketers can define a campaign and associate content to it.
- Marketing teams can set a date for when specific content will be available to advisors for posting to their social networks.
Ability to generate brand-compliant content with prescribed approval
- Firms can establish a review and approval workflow to ensure content meets compliance requirements.
- Marketers now can create content within built-in review workflow.
These new enhancements allow marketers to automate and flexibly manage messaging for social media campaigns, making it easy for financial services advisors to share content and engage with second and third level contacts across their social networks. This product release also includes additional enhancements for the advisor, compliance and IT users.
For more detail on the complete features and functionality of the Socialware platform, please visit www.socialware.com.
Socialware provides industry-leading software and services for organizations to securely and compliantly market through social media, and to generate business through relationships with customers and prospects on Facebook, LinkedIn, and Twitter. Socialware is a trusted technology partner to over 160 of the leading businesses in the US. Learn more about Socialware at www.socialware.com.