SOURCE: Socialware

Socialware

July 16, 2013 08:00 ET

Socialware Announces Q2 Release of Its Social Business Platform

Latest Product Update Includes Features That Streamline Compliance, Enhance Marketing Capabilities

AUSTIN, TX--(Marketwired - Jul 16, 2013) -  Socialware, the leading social business solution provider for regulated industries, today announced the latest quarterly release of its platform. Socialware has a themed release each quarter, with a particular target audience in mind and set of capabilities built for that target audience. The Q2 2013 release theme is "Streamlined Compliance." As financial organizations deploy social media at large scale across their businesses, it puts more stress on Compliance teams. Socialware continues to focus on making social media a scalable and secure platform for financial services firms to conduct and generate business. This release includes an improved compliance user experience as well as new access control features to address the recent onslaught of social media site changes. These new features give financial services firms Social Assurance; our product systematically minimizes the risk to the firm while confidently turning public social networks into powerful revenue channels. All new capabilities are immediately available to customers.

"One of Socialware's key advantages is the flexibility and configurability we offer our customers," said Bruce Milne, vice president of product and marketing for Socialware. "Each firm has its own business interpretations of regulations and its own risk profile, so we offer granular access controls to enable customers to manage to their policies -- no matter how liberal or conservative. There were numerous changes to the social sites this quarter, and we responded quickly with new features and controls to make sure our customers maintain compliance measures over employee social media access."

Compliance features in this release include:

  • New filters in response to social site changes including the ability to control use of milestones and comments with pictures on Facebook, preventing the use of forwarding a Tweet using Twitter email, and blocking the use of rich media in LinkedIn profiles and status updates.
  • Enhanced moderation of messages created by financial professionals.
  • The ability for a compliance officer to create standard default disclosure text for the Socialware landing pages of all members of a policy group.
  • Updated archives to include 3rd party actions.

In addition to the compliance features, there are several new marketing capabilities included in this release:

  • The ability for financial professionals to create content as well as subscribe to a pre-existing marketing campaign.
  • A "Bookmarklet" that enables marketers to pre-populate content in Socialware Voices directly from an online article, as well as "Sticky Note" functionality to communicate contextual information about a piece of content to financial professionals in the field.
  • Updated and enhanced performance metrics.

"Socialware's product offers us a wide range of compliance and marketing capabilities, and they give us the flexibility we need to implement the product according to our specific needs," said Beth Wood, 2nd vice president, life and agency marketing, The Guardian Life Insurance Company of America. "The Socialware platform helps us operate in a compliant manner as the social media landscape evolves; this allows us to focus on our business priorities. The product roadmap gives us visibility into what's coming over the next 18 months, quarter over quarter, which allows us to incorporate new functionality into training that supports the success of our field partners. That's the kind of enterprise support we require -- and expect -- from a trusted partner."

For more details on the complete functionality and features of the Socialware platform, please visit www.socialware.com

About Socialware
Socialware provides industry-leading software and services for organizations to securely and compliantly market through social media, and to generate business through relationships with customers and prospects on Facebook, LinkedIn, and Twitter. Socialware is a trusted technology partner to over 160 of the leading businesses in the US. Learn more about Socialware at www.socialware.com.

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