AUSTIN, TX--(Marketwire - Nov 8, 2012) - Socialware, the leading social business solution provider for financial services, today announced Bruce Milne has joined the company as Chief Marketing Officer, Vice President of Products and Marketing. In this role, Milne will be responsible for leading marketing, sales support and enablement, go-to-market planning and execution, product strategy, and product planning.
"It's exciting to join a company that is unleashing the potential business value from social networking for the financial services industry," said Milne. "Social networks represent one of the most valuable opportunities for financial services professionals to interact with clients and prospects, but social networks also represent risk for our customers. I'm looking forward to continuing Socialware's track record of innovation to transform how the financial services industry capitalizes on social media while managing that risk."
Milne brings over 20 years of marketing and products experience to Socialware. He has a proven track record of helping technology companies translate early wins into market success during previous roles at CA Technologies, Hyperformix, Vignette, PCDocs and Fulcrum. Milne began his career deploying point-of-sale technologies and training producers for the Metropolitan Life Insurance Company.
"We're pleased to welcome Bruce to the team," said Chad Bockius, CEO of Socialware. "His experience in developing market-led product strategies and delivering effective marketing programs will help us bring exciting new capabilities to market. We're looking to Bruce to help us continue our mission of unlocking the full business value of social networks for financial organizations."
Socialware delivers the industry's first and most widely deployed platform that enables financial services firms to remain compliant in their use of social media while capitalizing on the power of social networks to build relationships with customers and prospects. Socialware's industry-leading technology, social media strategy expertise and success programs allow financial firms to manage and enforce compliance, and enable financial professionals to safely manage business relationships via Facebook, LinkedIn, and Twitter. Socialware is a trusted technology partner to over 150 asset management, broker dealer, insurance and wealth management firms. Learn more about Socialware at www.socialware.com.