SOURCE: Socialware

Socialware

March 08, 2011 08:00 ET

Socialware Joins With LinkedIn to Unlock Social Media for Financial Services

Regulated Organizations and Individuals Now Able to Do More With the World's Largest Professional Networking Site

AUSTIN, TX--(Marketwire - March 8, 2011) -  Socialware, the leader in social media compliance and engagement, today announced an exciting relationship with LinkedIn that will enable financial services organizations and professionals to access the extensive networking, marketing and research capabilities available on LinkedIn while remaining compliant with SEC, FINRA, IROC, FSA and state regulations on electronic communication. With Socialware's industry-leading technology, firms participating on LinkedIn can now efficiently navigate the record-keeping, suitability and supervision challenges associated with social media in the industry.

"LinkedIn is one of the most valuable resources for the financial services community -- from sales to researching prospective clients," said Chad Bockius, CEO of Socialware. "However, firms are still wary of social networking due to compliance challenges. With Socialware's comprehensive approach, these firms can unlock the business value of social networking for employees, without the risk of violating policy."

Risks for these financial firms are high due to the increasing compliance and regulatory oversight on social networking, but this does not limit the interest for users. The Socialware hybrid compliance approach makes complete social access anywhere and anytime possible and captures all interactions with just in time archiving avoiding the pitfalls of missing data and limited social network access found in a pure API solution.

"Socialware works closely with 100 leading financial services firms and fully understands both the complexities of this market and the industry's interest in compliant and engaging relationships on LinkedIn," said Steve Patrizi, VP of US Sales, LinkedIn Marketing Solutions. "The Socialware and LinkedIn collaboration ensures financial professionals are able to join and participate in LinkedIn's community of 90M+ professionals to connect with customers and network with their peers, and in doing so strengthen the value for all financial services professionals in the LinkedIn network."

To join the conversation on LinkedIn and other social business topics, visit the SocialTurns community http://www.socialturns.com/. For more insight and commentary on the effective and compliant use of LinkedIn and other social networks, please visit http://www.socialware.com.

About Socialware
Based in Austin, Texas, Socialware bridges the gap between the enterprise and social networks to transform the way that companies and their employees engage, communicate and collaborate with clients, partners and one another. Socialware's technology allows companies to transform public social networking sites like Facebook, Twitter and LinkedIn into enterprise-grade channels within the framework of their existing business processes. You can find out more about Socialware at www.socialware.com, as well as on Twitter: @Socialware. You can also read their blog: http://blog.socialware.com

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