SOURCE: Socialware


September 07, 2010 10:00 ET

Socialware Provides Roadmap for Social Media Success With the Social Media Policy Accelerator Kit

New Offering Lays Out Concrete, Actionable and Compliant Steps for Building a Social Media Policy Leveraging Socialware's Unique Market Understanding

AUSTIN, TX--(Marketwire - September 7, 2010) -  Socialware, a leader in enabling the social enterprise through the use of Facebook, LinkedIn and Twitter, today introduced the Social Media Policy Accelerator Kit, a new offering from Socialware that helps firms catalyze their adoption of social media by providing a roadmap for their social media policy specifically tailored to their firms' communication and marketing goals and their compliance risks. The new offering leverages Socialware's unique market insights on compliance, social media marketing and technology, as well as new data on social media usage and best practices.

In recent research on social media usage among financial advisors from Socialware, 43% of respondents either did not have a social media policy in place or were unclear whether a policy was in place. As dictated in FINRA Regulatory Notice 10-06, financial firms must have a social media policy in place prior to engaging in social media for business. By not employing a policy, businesses are leaving themselves open to risk and without the necessary structure to leverage social media effectively. By utilizing the Social Media Policy Accelerator Kit from Socialware, firms can now stay compliant and create clear, practical guidelines for their employees' social media usage.

"A successful social media policy is the backbone of social media success -- both from a compliance angle and a marketing angle -- but firms are struggling with this daunting task or avoiding it all together," said Chad Bockius, CEO of Socialware. "Your social media policy should not be about recreating the wheel, it should represent a clear direction for your social media activities and it should be tailored to your individual needs and concerns. With the Policy Accelerator, we're addressing a major need in regulated industries and, once again, making it easier for firms to incorporate the power of social within the framework of their business."

"The guiding principle for our early adoption of social media is to support the growth of our affiliated registered representatives," said Wade Wilkinson, President and Chief Executive Officer of Securities Service Network, Inc. (SSN). "Obviously, we have to use social media in a manner that complies with the rules of our industry. The Social Media Policy Accelerator Kit from Socialware helped us write policies that ensure compliance and afford SSN registered representatives the best opportunity to succeed in their social media endeavors. This guidance has been key to our progress and will continue to provide direction moving forward."

In continuing to drive the conversation on social media adoption, Socialware has partnered with LIMRA on a webinar to examine social media policy creation, which will include characteristics of policies, the stakeholders involved, and important considerations when developing and adopting a policy, such as the ROI for the business and costs associated. More information and registration is available here:

The Social Media Policy Accelerator Kit is available to Socialware Insights customers only. An executive summary is available to download here:

About Socialware
Based in Austin, Texas, Socialware bridges the gap between the enterprise and social networks to transform the way that companies and their employees engage and communicate with clients, partners and one another. Leveraging the industry's first Social Middleware platform, Socialware's technology allows companies to transform public social networking sites like Facebook, Twitter and LinkedIn into enterprise-grade channels within the framework of their existing business processes. You can find out more about Socialware at, as well as on Twitter: @Socialware. You can also read their blog:

Contact Information

  • For more information contact:
    Mickey Nelson
    Brady Public Relations
    Email Contact