SOURCE: Socialware

Socialware

May 04, 2011 08:30 ET

Socialware Releases First Measureable Social Business Solution Developed for Financial Services

Voices Enables Compliant, Measurable Lead Generation via Social Networking

AUSTIN, TX--(Marketwire - May 4, 2011) - Socialware, the leader in social business management solutions for financial services, today announced the availability of Voices, a social engagement software solution that empowers financial services marketing and sales channels to attract, win, and engage with customers. Incorporating Socialware's proven compliance framework, Voices allows users to distribute valuable business content via social networks such as LinkedIn, Facebook and Twitter and measure the impact social engagement has on the business.

Developed to directly impact revenue results, Voices enables marketing and the entire sales channel to run compliant social campaigns that can be customized to each salesperson's social business networks. Pre-approved content is provided to each user who can select what content is most relevant to his contacts. Users can also tailor or create new messages that are channeled through Socialware's proven compliance software product, Compass, which is currently used by more than 100 financial services firms to ensure compliance with SEC, FINRA, IIROC, FSA and state regulations on electronic communication.

Each Voices user also has an individual and personalized website landing page, where clients and prospects can view all of his shared content and interact with him directly. This provides an unmatched approach to building mutually valuable relationships with customers.

"Leveraging social networks is a key marketing strategy for advisors at Guardian, but streamlining the process and measuring its success is critical," Steve Holstein, Chief Marketing Officer, The Guardian Life Insurance Company of America. "Voices is the only social business product we've seen that can provide our workforce with a compliant, powerful, and easy to use internet presence combined with rich reporting tools and analytics. Voices shows the financial professional and the enterprise how business leads are actually being developed through social networking."

Customizable dashboards use data collected from individuals' landing pages to illustrate the effectiveness of social networking efforts. From this dashboard, users can find potential leads, learn how the network is responding to distributed content and view metrics that show how their engagement stacks up with the rest of the company. These dashboards help marketing deliver the best content, and also help sales interact more effectively and efficiently with their customers.

"Successful social networking for business isn't just a matter of flipping the switch to 'on'. There needs to be a proven process for delivering valuable content and engaging with the appropriate audience," said Jim Kerley, President of LIMRA Services, a worldwide research, consulting and professional development organization that helps more than 850 insurance and financial services companies worldwide to increase their marketing and distribution effectiveness. "When you add the complexity and compliance limitations of the financial services industry into the mix, developing a social business strategy can become quite an undertaking. Socialware is the only company with the experience and understanding of the market to develop a game changing solution like Voices that makes it all simple, compliant and measurable."

Delivered to customers as a fully hosted SaaS solution, Voices customers can get started quickly, lessen maintenance concerns, and stay fully compliant with continuously changing social technologies, leaving time to focus on developing valuable customer relationships and increased revenue.

To join the conversation on social business topics, visit the SocialTurns community http://www.socialturns.com/. For more insight and commentary on the effective and compliant use of social networks, please visit http://www.socialware.com.

About Socialware
Based in Austin, Texas, Socialware provides software that empowers financial services marketing and sales to profitably build valued business relationships. With unmatched expertise drawn from over 100 clients, Socialware is the trusted standard for social business management in financial services industries. You can find out more about Socialware at www.socialware.com, as well as on Twitter: @Socialware. You can also read their blog: http://blog.socialware.com.

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